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Digg It - Reasons To Exhibit: How Small Or Medium Sized Businesses Can Benefit From Exhibitions
Exhibitions are a great opportunity for marketing your business direct to trade. With so many traders and or consumers located at one time, in one relativ
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ely small location, exhibitions offer an invaluable platform on which promote and advertise your product or company. Exhibiting is such a powerful marketi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
g tool and also one where you get to meet clients and traders face-to-face. Additionally, exhibitions in highly accessible cities such as London can attra
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t visitors internationally, offering you the chance to network far afield. There are though certain things you must consider such as which exhibition to b
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
st exhibit at, what goals and targets you should set, how you can best prepare for an exhibition, and what training your staff will need. Below we discuss
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
how you can best use exhibitions as a powerful marketing tool for your business.
Choosing the best exhibition
It may seem obvious that you need t
Choosing the best exhibition
It may seem obvious that you need t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
o evaluate the best exhibition at which to exhibit, especially considering that it does involve a certain level of cost to market your business this way.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
evertheless, you need to consider the pros and cons of whether to exhibit at a trade exhibition or a consumer exhibition. A trade exhibition will offer yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a great chance to build strong contacts within the industry itself, to talk with other business’ you may be able to work with and also a chance to evalua
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e your competitors who themselves are exhibiting. At a public exhibition on the other hand, you have the chance to start honing in on your customers, to c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eate sales contacts and to network.
Having decided what type of exhibition i.e. trade or public, it is a good idea to then evaluate the statistics for vi
Having decided what type of exhibition i.e. trade or public, it is a good idea to then evaluate the statistics for vi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
sitor numbers. If the show is held annually, evaluate the number of exhibitors who attend the show; this will give you some indication of the importance o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the show. If you can, check to see if the leaders and your competitors exhibit at this show and if they do, are they re-exhibiting. This information will
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
help to indicate the value of the show you are considering exhibiting at, i.e. if your competitors have used this exhibition before and feel that it is ag
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
in worth attending. Spending time to find out this kind of information may perhaps seem like wasted time but when you consider the costs involved, you wil
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
want to ensure you choose the best show/s.
Goals, Targets and Planning
Exhibitions are invaluable as a marketing tool, but they do incur costs a
Goals, Targets and Planning
Exhibitions are invaluable as a marketing tool, but they do incur costs a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nd this investment in time and money will be wasted if you do not have clearly set targets and goals. If you are exhibiting at a show for the public for e
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ample, you should have clearly defined sales targets. You also need to plan for the exhibition properly and in advance. You will be putting yourself in fr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt of the public and also be making yourself visible to the industry as a whole. For this reason you’ll want to ensure that you create a great impression
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o everyone who walks by. Do not overlook the small things even things such as where to store the coats and bags of your staff or access points for laptops
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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