Digg It - Business

If you're like most consumers, the mail carrier cometh and you are deluged with packages. Most of them asking you to send money. So you separate your bills into pile A, and junk mail into pile B. And if

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you get around to it, you might go through pile B.

But if you are sending out a prospecting package, what can you do to get your mailers read? How do you motivate your prospects to open your package ins

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ead of getting sandwiched into pile B? And what can you do to prevent them from discarding it in the round file without looking it over?

One of the best ways is to send a package that stands out from th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e pack:

Send an oversized envelope or postcard. The larger envelopes get special attention because over 95 percent of the other envelopes are usually the smaller size #9 or #10. Get this, I even got an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.5" X 11" postcard: not once—but twice from a doctor's office. It caused a great deal of curiosity and I was compelled to read it.

Send colorful envelopes or bubble packs. Use brilliant colors that draw

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

attention from the common off-white, blue, or ivory. Today's envelopes even have designs that appear like gift-wrap. People tend to rip open gift-wrap first, or save it for a special moment.

Send a bulk

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y package. Most of the mailers lie flat. Yours will grab more attention by bulging at the seams. It creates the perception of having a great deal more of something. Maybe there are extra coupons, special

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

offers, or discounts on inventory stuffed inside.

And even more effective is sending a package with a bulge. There's a mystery value added when people receive a lopsided, or odd-shaped package. People a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e naturally curious and assume there's a surprise freebie inside and can't wait to find out what's inside.

Use teaser copy on the envelope. Write a juicy offer, a benefit statement, a fear of loss decla

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ration, a controversial argument, or an incredibly intriguing phrase on the front and/or back of the package. Pen a line that stimulates their senses into finding the answer inside.

And here's how to ge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a divorce from the pack mentality...

It appears every marketer, publisher, coach, consultant, speaker, and self-proclaimed gurus and geniuses worth their salt are conducting teleseminars. People go onl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne to register their name and e-mail for a chance to listen to the call. Some get to ask questions. And many get valuable coaching lessons for participating.

I register for many of these and have run in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to clashing teleseminar schedules. I have to choose one over the other. Which causes a slight dilemma.

But you won't have this problem prospecting because if everyone in your industry is zigging—you sho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ld be zagging. Don't follow their footsteps. Branch out on your own.

Besides standing out—create a marketing package that goes against the flow...

If your peers are sending post cards: why don't you se

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d gift cards?

If they're using #10 envelopes: why don't you send a 6" X 9"?

If they're relying on e-mail: why don't you use snail mail?

If they're sending letters: why don't you send a CD/DVD?

If the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y're passing out catalogs: why don't you distribute a magalog?

If they're doing presentations: why don't you send invitations?

If they're posting flyers: why don't you send coupons?

If they're writing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

articles: why don't you promote a special report?

If they're relying on advertisement: why don't you submit a media release?

If they're promoting their website: why don't you develop a squeeze page?

I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

they're giving away tchotchke: why don't you pass out an informational booklet?

You see, every time they zig—you zag. Don't be the follower: become the leader. And when they start copying you, lead fro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

m another direction. This way: you become the Alpha Marketer and are always ahead of the pack.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He pub

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All successful people have coaches. Traditionally, this is the norm in the sports and entertainment fields. Now it is becoming more common for people seeking success in other careers. This article discusses the pros and cons of career mentoring, and provides tips on how to ensure a successful outcome.

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and building it into your client communications, you can strengthen your real estate marketing program and increase your response rates.

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