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Well, are you? If you aren't mailing your past clients and prospective clients at least a quarterly newsletter, you might as well take a wad of cash out

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the bank and just tear it up! Get this. It may be COSTING you $800,000 or MORE in lost repeat and referral business to NOT send a client newsletter (I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hope you cringed when I said that!). Many of us (falsely) believe that we render such an awesome service that OUR clients will naturally refer us, and w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ouldn't even THINK of using anybody else.

Dumb, dumb, dumb. It's a vicious world out there. Your competitors are constantly spending big bucks, secretly

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

attempting to "steal" your clients away from you. Many of your clients may not know or "forget" about the other services you offer. Imagine driving up t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o one of your favorite client's homes to see another contractor's van in the driveway. When you ask her why she didn't call you, she tells you, " I didn'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t know you did air ducts too. I thought you just installed furnaces. I wish I would have known that before we hired XYZ to do our new....”

Whose fault t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat you didn't get the job? Hers or yours? Yours! To maximize repeat and referral business, it is absolutely VITAL that you communicate with your client

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s on a frequent basis. I will argue to the death that you should be talking to your client base at LEAST once a month.

I do NOT, however, believe in mak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing you "beg" for referrals...simply ask. You know, provide them with a referral sheet with every job but don't stop there, keep in touch and... A newsl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

etter is a very effective, pleasant, and FUN way to open the floodgates to a stream of steady referrals, and repeat business.

How To Put An Additional $

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

10,000 To $30,000 In YOUR Pocket This Year, Automatically!

Want to avoid blowing YOUR repeat and referral business and put a bushel of extra cash in you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r pocket to boot? I thought you might. Listen up. You must send your entire database something, anything, every month, to automatically stimulate referra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ls, create deep bonding and rapport, be different and unique to them, and, most importantly, to create on-going steady streams of income into YOUR pocket

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, automatically, -like clockwork.

The best way to do this? You guessed it. A regular, interesting, informative newsletter, mailed to your entire databa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se each quarter. Notice I said, "interesting"? See, the problem with most newsletters is....

Nobody Reads Them! Why? Well frankly, they're about as dry

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as burnt toast.
A good newsletter will:
Encourage referrals
Encourage repeat business
Offer promotions that bring in more busines

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s Inform and educate, thereby further ingraining in the mind of readers that you are THE heating & cooling expert.
Promote all your other services.”

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Farm" prospective clients for future business.
Act as a selling tool -only top-notch professionals ever make the effort to do one.
So, if yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u're not sending one, you're leaving $10,000 to $30,000 in personal, take-home income on the table. Income that would have come to you automatically!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Asking for a raise is difficult under the best of circumstances. Asking for one in today’s economy and business climate is down right brave. However, the fact remains that if you believe you deserve a raise, you need to make the request.

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