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Small business mailing lists are helpful for small to medium sized business who w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ant to increase their customer base via direct mail. This method is like firing a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

shotgun into the water and hoping to hit some fish; most pellets will miss, but

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ome will strike. For most small businesses, direct mail marketing campaigns are t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he most cost-effective way to approach new and existing customers. Given their bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

get constraints, small businesses need to be extra careful in targeting consumers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

based on extensive demographic data. These marketers need to enhance their campa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

igns to reach those customers whose interests and incomes best match their requir

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ments. There is no margin for error with outdated or inaccurate mailing lists.

W

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith a well-honed, targeted mailing list, a small business can hope for a better r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te of investment (ROI) than mailing randomly. When using the services of a reputa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ble list broker or vendor, the marketer must ensure that the lists supplied are t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

argeted, updated and legally sold. Lists should be updated every three to six mon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hs.

A marketer should aim at a healthy 5% ROI when starting the direct mail camp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aign. A test run is important before mailing the piece to the prospect base, to g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uge the impact of the piece.

Among others, The Business Advantage (thebizadvanta

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ge.com) is a searchable online database that helps small businesses in expanding

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their customer base with its in-depth regional business and marketing directory s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rvices. Small businesses can easily custom-build a B2B database or a targeted bus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iness list based on criteria such as business type, SIC code, or size of business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You need the right items to provide information about your company to many different people, including employees, investors, existing and potential clients and the media. Your company's success will depend upon how well you communicate the information about your business, and that depends on how well you prepare collateral marketing items such as company and product fact sheets, logos, brochures, websites, newsletters, press releases, biographies of key employees

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