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Digg It - Notes for Newbies - Part Eighteen - Thank You Pages and Related Stuff
Hello again
Today we want to talk about Thank You pages and related stuff. These are the things you need to do to deliver product after your customers have paid their money.
Thank You pages and relat
Today we want to talk about Thank You pages and related stuff. These are the things you need to do to deliver product after your customers have paid their money.
Thank You pages and relat
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed stuff
So, your customers have paid their money. They are returned to your website – to your Thank You page, and you have been informed by your card processor that they have paid their money. Now y
So, your customers have paid their money. They are returned to your website – to your Thank You page, and you have been informed by your card processor that they have paid their money. Now y
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
u need to deliver product to them. How do you do this?
It depends on the product. In the last article we talked about several types of product:
It depends on the product. In the last article we talked about several types of product:
- A Members’ Only section of your website
- A pai
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
subscription newsletter
Downloadable products such as software or ebooks
Hard product that you ship to your customers
A Members’ Only section of your website is easy to deal wit
A Members’ Only section of your website is easy to deal wit
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
(we shall talk about Members’ Only websites in detail in Article Thirty. They are perfect information products). You can set them up in two ways:
You can password protect Members’ Only pages. When your custo
You can password protect Members’ Only pages. When your custo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ers have paid their money and are returned to your Thank You page, you give them a password (you can set up password protection on your server).
Or you can give Members’ Only pages weird filenames such as c3B
Or you can give Members’ Only pages weird filenames such as c3B
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
iiQ.html. Customers then link to these pages from your Thank You page. Nobody who hasn’t paid will be able to find them by guessing and this avoids setting up passwords. You can also change page names from tim
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
-to-time to protect them from dropouts and ne’er-do-wells.
Paid subscription newsletters can be managed in two ways:
The easiest is to set them up as you would a Members’ Only section of your website.
Or yo
Paid subscription newsletters can be managed in two ways:
The easiest is to set them up as you would a Members’ Only section of your website.
Or yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
can send them out by email. This requires an autoresponder (we shall talk about these in Article Twenty-Two). With email, newsletters are delivered to your customers regularly – they don’t have to log onto yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r website and go to the protected area. The downside of emails is the danger of SPAM (we shall talk about SPAM in detail in Article Thirty-One).
Many of the really big players in this business do very, very w
Many of the really big players in this business do very, very w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ll with paid newsletter subscriptions. What does your guru do?
Downloadable products such as software and ebooks can be delivered this way, too. When customers are returned to your Thank You page, they are di
Downloadable products such as software and ebooks can be delivered this way, too. When customers are returned to your Thank You page, they are di
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rected to a download page where they can click a button to download their product. Here, again, it’s useful to give the download page a weird name such as DS34TvQ7.html to protect it.
Files to be downloaded,
Files to be downloaded,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hether software or an ebook, must be uploaded to your server and stored in the appropriate directory, just like your web pages. Protocols vary somewhat from host to host, but your host should provide the suppo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t you need. Again, these files are copied from your PC to your server.
Finally, you may sell hard products. You will set up your Thank You page to thank your customers and tell them their products are winging
Finally, you may sell hard products. You will set up your Thank You page to thank your customers and tell them their products are winging
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
their way to them. Your card processor will have sent you an email confirming each individual purchase, money paid and a shipping address. Put the product in a Jiffy bag, address it, post it and smile. :-)
Re
Re
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ember in Article Fifteen we referred to web pages as ‘read only’, then said there were some exceptions. When your customers input credit card details or shipping addresses they are, in a sense, ‘editing’ web p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ges. This process can be a bit complicated because of security. When anybody out there can access your server there are opportunities for mischief. Setting up these sorts of pages requires knowledge of things
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ike Java Script, PHP, CGI, ASP and other things I know very little about.
You don’t need to know too much about this, other than that pages that allows readers to enter information are different from your ord
You don’t need to know too much about this, other than that pages that allows readers to enter information are different from your ord
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nary HTML pages. When you set them up, you must consider this. It’s a little messy, but not too bad. Talk with your techie or query your host. They should be able to help.
That’s all for this time. See you so
That’s all for this time. See you so
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n.
Next time we shall talk about how you generate traffic – how you collect names to add to your list.
Thanks for listening :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved
Next time we shall talk about how you generate traffic – how you collect names to add to your list.
Thanks for listening :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30707/diggit-Notes-for-Newbies--Part-Eighteen--Thank-You-Pages-and-Related-Stuff.html">Notes for Newbies - Part Eighteen - Thank You Pages and Related Stuff</a>
BB link (for phorums):
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