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Organising to exhibit at an exhibition can be more than simply renting a stand and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

then turning up on the day. There are many things you will need to consider in ad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dition to ensuring that your staff are well trained and prepared for the show; you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

staff have the correct and appropriate uniforms; you have set sales goals for the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

event; the stand is in a good spot; the exhibition stand is well designed and app

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

opriate to the specific show; and you have invited anyone necessary.

You need ALS

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

O to think about things such as:
- Design
- Installation
- Providin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g water and flowers on your stand
- Installing AV systems
- Installing P

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

asma screens
- Internet connections
- Stand breakdown
- Storage.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

>

Even thinking of things such as where the power sockets are, and how many of th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

m are available (especially important if you plan to do a presentation on your lap

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

top, in case your battery dies). There is a lot to think about and having held a f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ew exhibitions myself, I would be inclined to recommend getting an experienced tea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to work with. You can do a search on the Internet and try to find a company, alth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ough a few companies I would recommend are Clip Displays (Exhibition stands specia

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ists worldwide) and also Spot on Display.

The trick is to be well organised, well

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

prepared and to plan well enough in advance, in addition to working with seasoned

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

professionals. By ridding yourself of the stress involved with the logistics of s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tting up your exhibition stand, you can then put more effort into the main purpose

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of exhibiting; and focus on sales and on the direct marketing sales opportunities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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