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Digg It - Notes for Newbies - Part Seventeen - Selling From Your Website
Hello again.
Today we want to talk about how you sell from your website: how your customers place their orders, you collect their money and you know where to deliver the products they have ordered.
Selling from your website
Today we want to talk about how you sell from your website: how your customers place their orders, you collect their money and you know where to deliver the products they have ordered.
Selling from your website
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Let’s assume you’ve written a cracker of a sales letter – this is your index page: the page readers see when they first visit your site. So they have read down through your letter and they are ready to buy – they are ready to hit the ‘Click HERE to reserve you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s NOW!’ button. What happens now?
This will depend on what you are selling (these are roughly in the order of increasing complexity):
This will depend on what you are selling (these are roughly in the order of increasing complexity):
- A Members’ Only section of your website
- A newsletter subscription
- Downloadable products su
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ch as software or ebooksHard product that you ship to your customers
Specific details vary for each one, but for all four, at minimum you need a system to accept your customers’ credit card details, debit their accounts and credit your ac
Specific details vary for each one, but for all four, at minimum you need a system to accept your customers’ credit card details, debit their accounts and credit your ac
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ount, and provide information back to you that their purchases have been approved. This can all be done on-line, and the only things you need are a bank account and a debit or credit card, unless you want to accept payments by posted cheque and by credit card de
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tails received by telephone, FAX or post (we shall discuss this option below).
You have two options:
You have two options:
- You can sign up with an agency that will offer you a complete system – they do it all on their server linked to your website, Order pag
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and Thank You page. This is a far easier option but there are a few limitationsYou can open your own merchant account and contract with a credit card processor. This gives you maximum flexibility but it’s a more complicated option and setting it up can
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be fraught.
Do an Internet search for ‘credit card processors’. Here you will find a large number of options, each offering you a range of benefits at a range of prices. In particular, check out ww
Do an Internet search for ‘credit card processors’. Here you will find a large number of options, each offering you a range of benefits at a range of prices. In particular, check out ww
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
.clickbank.com and www.paypal.com. These two have been around for a while and both have excellent reputations.
You can sign up with them at low cost; their income derives from fees levied on transact
You can sign up with them at low cost; their income derives from fees levied on transact
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ions. Their instructions are easy to follow and straightforward. You don’t need a shopping cart or merchant account. They collect money from your customers and credit your account with them, or send you a regular cheque.
You link to their order page thr
You link to their order page thr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ugh the Order button on your sales letter. They see to all the details of processing your customers’ credit card details. When the purchase is approved, they link back to your Thank You page. Here you arrange to either ship customers their product, give them a p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
assword to enter the Members’ Only section of your website, set up to begin sending them their newsletter or give them instructions to download their software or ebook.
ClickBank has one limitation: they only deal with electronic purchases, no hard prod
ClickBank has one limitation: they only deal with electronic purchases, no hard prod
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cts. If you are not dealing with hard products, theirs is probably the easiest to set up.
Another good one to check out is www.worldpay.com. They require substantial upfront fees and their set up is a
Another good one to check out is www.worldpay.com. They require substantial upfront fees and their set up is a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
bit more complicated, but in return you will be able to deal with both hard products and those delivered electronically. They also require that you have a shopping cart, but you probably will have this included with your hosting package.
With WorldPay y
With WorldPay y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
u can also accept payments other than online, such as by posted cheque, and by credit card details received by telephone, FAX or post. Here in the UK many customers prefer this option, and in my judgement, it’s worth the effort to set it up (PayPal offers this s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ervice, too, but at present only in the US).
Finally, you can arrange your own merchant account with your business bank, and contract with a credit card processor. This option requires that you have a card processor approved by your bank, and a shopping
Finally, you can arrange your own merchant account with your business bank, and contract with a credit card processor. This option requires that you have a card processor approved by your bank, and a shopping
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
cart that is acceptable to your host and card processor. You have to do all the work of linking and testing. There are set-up fees for these accounts.
When the orders start to roll in this will cost you less than an account with WorldPay, but unless you
When the orders start to roll in this will cost you less than an account with WorldPay, but unless you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
are pretty good technically – or have access to a good techie – this will keep you up for a few nights until it is up and running. You might want to leave this one for now.
There is another option: If you have bought a turnkey package from your guru, i
There is another option: If you have bought a turnkey package from your guru, i
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
may include all you need. You may not have to worry about any of this stuff because it’s all done for you: all you need do is select from a range of templates and fill in the blanks. Enjoy! :-)
That’s probably enough about this messy subject for now. S
That’s probably enough about this messy subject for now. S
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ee you soon.
Next time we shall talk about what happens after your customers have paid you and are waiting to receive some product.
Thanks for listening :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved
Next time we shall talk about what happens after your customers have paid you and are waiting to receive some product.
Thanks for listening :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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