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Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

behind it … it’s EASY to be successful in anything you set your mind to. In fact, when you promote yourself over and over again, yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will begin to enjoy it more, and it will reward you many times over in return.

I shockingly discovered that an average of 87% of th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thousands of business people I’ve surveyed did NOT feel comfortable promoting themselves and avoided it MOST of the time.

In busine

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s we understand that if we don’t promote and market we can’t be successful. Right? No matter how great your service is or what amazi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g value you offer, if prospects don’t know about you, you’re not going to win the opportunity to do business with them.

Therefore, i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you don’t promote yourself … it goes against the grain of all sales and marketing success! Right?

But why do so many people feel u

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ncomfortable with self-promotion?

Because … much of what they believe to be true about self-promotion comes from past programming th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t dates back to their childhood. When you grew up you may have hear comments like this, “It’s not polite to talk about yourself. It

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

will come across as pushy or rude.”

Too many of us have 10, 20, 30 or more years of negative and/or limited beliefs rattling around

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n our heads about the concept of self-promotion. These limiting and negative beliefs have been programmed into our subconscious minds

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for years.

What were your parents, teachers or guardians like when you were growing up? Did they believe in promoting themselves?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

id they promote your self-esteem to believe that you could do anything you set your mind to? Were they risk-takers or were they cons

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rvative? We usually hate to admit it, but we are all creatures of habit, especially when habits have been programmed into our brai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ns since childhood.

Some people are so conditioned against self-promotion they are closed minded about it; no matter how much it mig

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t benefit them. Now, I don’t expect you to change your belief over night, but you can start by opening your mind to believing differ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ntly about self-promotion from this day forward.

Why believe differently? Because you can’t be truly successful if you aren’t willi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g to let people know that you, your product and/or services exist? If you aren’t willing to promote your talents, expertise and prod

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cts, others will quickly pass you by. The world is not going to beat a path to your door unless you pave the way.

Resenting self-pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

motion is one of the greatest obstacles to success.

“If you don’t toot your own horn, you can’t enjoy the music.”
- Debbie Alle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What's a phone call worth to your corporate image, brand equity, and profitability? Do your front-line employees complement your sophisticated, state-of-the-art phone system?

Marketing is different. It is not by nature one-on-one and is designed to have mass influence. It requires a discipline and marketing shrewdness that flies in the face of much of the sales experience. The disciplines needed to make the changes are exactly that — disciplines. In addition, more often than not, the lack of discipline and unorthodox approach of division heads has accounted for their prior success. However, just as the micro management that is instrumental in building a business suffocates its eventual growth, entrepreneurial marketing will derail the attempt to harness its momentum in a corporate culture.

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