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Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

even greater. So what are the important considerations and what should one try to do?

LOCATION and SPACE <

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

br> Do everything you can to get a spot where you will be noticed and ensure that you are aware exactly of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

how much space you will have, so that you can effectively plan your stand design.

STAFF
It may sound

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

strange to say but use the right staff. This is a sales environment and the face-to-face nature of the exhi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bition may offer some excellent opportunities. Staff should be well trained in preparation for the exhibiti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n and they should be dressed appropriately (according to the type of exhibition). Make sure that people can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tell who the staff are as opposed to other event visitors.

THE EXHIBITION STAND
Ensure you have a ve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ry noticeable and attractive exhibition stand. The stand should be well designed and should effectively use

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

graphical design provided suitable.

ARRIVING
Arrive at the exhibition well prepared. Make sure you go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to the show set-up with everything you may need including items such as: business cards, company literatu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re, products, displays, pens, paper, staplers/staples, tape, scissors, extension cords and lights etc.

USE

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

LITERATURE
Giving out information packs and other literature can create some good leads. Some people

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

refer to have time to decide and the literature will still give them time to assess your product.

ENGAGE A

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ND TALK TO VISITORS
Have open ended discussions with people, giving them a chance to talk openly and e

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

xpress their needs. Use introductory questions such as “What are your reasons for attending this trade show

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

” and keep the visitor interested in your product by using a question such as “What do you think of this pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oduct?”

FOLLOW UP ALL LEADS
Be sure to follow up all leads you make at a show and also ideally store

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

these leads i.e. in a database. Measure the number of leads and sales against your pre-exhibition targets

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It doesn't really matter if you don't know what works and what doesn’t work at first. What matters is that you take responsibility to control and watch where your money is spent and start cutting down on unnecessary advertising.

There are so many pitfalls for new franchisors in the market place such as required mandatory disclosures, state registration rules and franchise disclosure documents. Often Franchising Regulatory bodies make it tough to get a hold of this information and Lawyers charge for it and charge to help you comply.

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