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Real estate agents have been using postcards to market their services for decades. But as technology evolves (i.e. the Internet),

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

postcard-marketing strategies must also evolve.

Real Estate Postcards + Website Tie-in
To get the most from your po

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tcard marketing program, you should integrate your postcards with your real estate website. Most buyers and sellers use the Inter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

et at some point to conduct real estate research. The Internet helps people shop for homes, learn about mortgages and find real e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tate agents.

This Internet activity is already happening, so you don't have to do anything to generate it. All you have to do is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

capitalize on it. How can postcards help you capitalize on web traffic? Here are some tips:

The Postcard Offer
One w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y to integrate postcards with your website is to promote an offer that the reader can take advantage of online. This might be a f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ree report, a seminar, or anything else that can be downloaded, subscribed to, requested, or learned about online.

This increase

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the value of the postcard, which in turn increases the postcard's chance of generating a response. Just be sure you have some fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m of lead-capturing mechanism in place on your website, even if it's something as "low-tech" as having people email you for the i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

em. The point is to make contact, not just to give away freebies.

The Online Resource Center
Why not build an inform

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tional resource section of your website and point to it with your postcards? Maybe your resource center includes property listing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with virtual tours. Or maybe it's a collection of home buying downloads, such as a mortgage guide or a buyer's checklist.

By do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng this, you are once more adding value to your postcard. You're giving the recipient a reason to (A) hang on to the postcard, (B

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

) visit your website, (C) learn more about you, (D) trust you, (E) contact you, or all of the above! This last point -- direct co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tact -- comes from having website lead generators in place like we talked about before.

Alternate Response Paths
By

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ying your postcards into your website, you're giving people two ways to respond -- direct and indirect. A direct path on a postca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d would be a phone number. Some interested prospects will choose the direct route and call you straightaway. But those who are le

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s direct would rather learn more about you first. They need to get comfortable before they "raise their hands."

* Copyright 2006

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profit but loosing money on some jobs.

Executive Coaching, a hot topic over the last couple of years. But is it effective? Does it pay off? Do the results stick?

We’ve all heard that leaders should lead by example; that people pay more attention to our deeds than our words. What is implied by this truth, but not always articulated, is that people will follow whatever example we set.

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