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Digg It - Real Estate Postcard Ideas This Town is a War Zone
This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas.
If that s
If that s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
eems like an unusual trio for postcard marketing advice, let me explain.
I made an office visit to a client recently. Her office sat at "Ground Zero" of
I made an office visit to a client recently. Her office sat at "Ground Zero" of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
massive highway-improvement project, one of the largest projects of its kind in Central Texas history.
For obvious reasons, I had a little trouble findi
For obvious reasons, I had a little trouble findi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
g her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared along dirt lanes, and a cons
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ant cloud of dirt hung over everything. It was like a war zone.
During our meeting, we talked about ways she could generate a response from her real esta
During our meeting, we talked about ways she could generate a response from her real esta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.
"Why not use
"Why not use
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
hat?" I asked her.
I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the c
I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ty's projects, how it affected house values and so on. Polish it up, give it a nice cover page and a title -- something like "Cedar Park Expansion Report:
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
How Today's Developments Will Affect Tomorrow's Home Values."
"Feature the report on your marketing postcards," I explained, "and then tell people how to
"Feature the report on your marketing postcards," I explained, "and then tell people how to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
download it (or request it) through some kind of lead-capture system."
This concept leverages the power of information. Certain people will want certain
This concept leverages the power of information. Certain people will want certain
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nformation, and they will go a certain distance to get it. This real estate postcard strategy capitalizes on that notion.
Helpful questions to ask yourse
Helpful questions to ask yourse
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
lf:
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lo
What do I really want my postcards to do?
Do I want to convince each recipient that I'm the most capable real estate agent in town? (A lo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to ask of a postcard.) Or do I want to generate leads ... some form of first contact?
What is needed to accomplish this goal?
How do I get p
What is needed to accomplish this goal?
How do I get p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ople interested / curious / excited enough to overcome their natural skepticism and contact me? What priceless information (or other assets) do I have to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ffer? Hint: It should be something people really want, something other agents are not offering, something with relevance to your target audience, and some
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hing with genuine value and usefulness. Don't think "gifts" ... think "tools for success."
What do I have to offer that meets these requirements? A spec
What do I have to offer that meets these requirements? A spec
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
al report like the example above? A seminar? A handbook or information kit? A unique service that other agents can't offer? Access to better, more up-to-d
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
te listings?
Conclusion
With real estate postcard marketing, the creative possibilities are endless and (as we've seen from the highway proje
Conclusion
With real estate postcard marketing, the creative possibilities are endless and (as we've seen from the highway proje
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t idea) all around us. Some people complain about a highway project that turns their neighborhood into a "war zone." Other people leverage it for their ow
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
gain.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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