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Want to know about a strange and bizarre (yet highly effective) way to tack on another 5

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, 10, 15% or more to the response of your marketing promotions?

Then listen to this:

O

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ne of the best "marketing" stories I ever heard was the furniture dealer who had a "scra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tch and dent" sale where he was selling furniture that had been damaged by water at a hu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge discount.

Turns out he made so much money with this sale that he ended up poking hol

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s in the warehouse so the inventory would get wet and he could ethically give it away at

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a steep discount!

And really, if you sell a physical product, there's no reason you ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n't do the same thing.

I do it all the time.

And sometimes I make more money from thes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e damaged product sales than I do my regular promotions.

But be careful here.

You don'

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t want to lie or do anything unethical. And the thing that makes this work is that a dam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ged product is a believable excuse for a sale.

So keep things in the bounds of reality

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and good taste. Don't try to sell brand new things at these discounts or anything like

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that.

In fact, you shouldn't overdo this at all unless you know exactly what you're doi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng.

I like to do these sales only once in a while, when people aren't expecting it.

An

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d don't worry, you don't necessarily have to poke holes in your warehouse or set your ga

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age on fire to do this, either.

But if the printer screws up the labels on your CD's or

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if you should happen to have a bunch of returned inventory that has been opened, then i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t is perfect for this kind of sale.

Bottom line:

Having a scratch and dent sale is eas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ily one of the fastest and easiest ways to squeeze as much money out of your business as

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you can. And it is perfect to do once or twice a year after a big mailing to your list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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