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Direct mail is often neglected by many businesses, in favor of email. But direct mail

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is still a powerful marketing method – one that you can use with great results in your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business.

Contrary to what some businesses owners believe, direct mail still gets ope

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed and read. According to the Direct Mail Information Service, 67% of direct mail is o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ened, and 45% is both opened and read. Email cannot begin to match those rates.

The D

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rect Mail Information Service also offers some other important statistics. Their resea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ch shows that the ROI (return on investment) of direct mail is excellent – to generate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

$14 in sales, one must only spend $1 on direct mail.

Other statistics show that direc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mail is even more effective for businesses. Managers open 70% of direct mail they rec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ive. The pass 9% of it on to a subordinate or coworker, but respond to or file an amaz

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng 20%!

There are two basic ways to use direct mail – build your own list, or use som

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one else's list. Building your own list will likely get you the highest quality lists,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

but is also more expensive and takes longer. Renting a list is often the best way to s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

art.

If you decide to build your own direct mailing list, you should come up with a w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll planned strategy for acquiring contacts for your list, as well as managing your lis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Here area few ideas for building your mailing list: add all of your customers, offer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a free newsletter, offer drawings for free products, do reverse phone number searches

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n prospects to find their address.

If you plan to rent a list, you can often rent a l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

st from a company that specializes in direct mail marketing. They may be able to help

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou with your direct mailing campaign so that you maximum efficacy from your investment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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4 Things to incorporate into your brochure to keep your it out of the trash and in your prospect's hands.

Business moves in mysterious way, subtle changes may become evident radical chages may not be noticed before they affect our business. A new tochnology could ruin an established business. Can you pick up this radical shifts? Do you even look for them?

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