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Direct mail, or marketing by snail mail, is an oft forgotten marketing method – after all, e

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mail is quicker, easier, and much less expensive. There are many businesses that now use ema

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l exclusively, and do not use snail mail for marketing purposes.

But I believe that these b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sinesses are missing out on a piece of their pie. Actually, they are leaving a piece of thei

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r pie for other marketers (ones who use direct mail) to pick up.

DMIS, or the Direct Mail I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

formation Service, reports some important statistics, showing that direct mail is indeed a v

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tal marketing method, even in this digital age. For example, DMIS reports that 67% of direct

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mail is opened by the recipient, and 45% is both opened and read. Also, 32% of consumers su

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

veyed reported that they had responded to a direct mailing in the past twelve months.

Direc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mail is still an effective marketing piece that every business should use, even internet ba

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed businesses. Direct mailing has several advantages over email, such as increased delivery

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rates, higher readership percentages, and the fact that a physical direct mail piece will ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e a bigger impact than an email.

If you run an internet business, you may not want to use d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rect mail as an initial marketing piece. Initial contact is probably the strongest point of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

internet marketing. But follow-up is one of the strong points of direct mail. Use direct mai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to follow up with your customers, to let them know about promotions, or to follow up with p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ospects who have not made a purchase yet.

For all businesses, direct mail allows you to con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tact precise markets with geographical and demographical targeting. For example, if you sold

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

commercial bakery equipment, you could send your promotional mailing to a list of bakeries.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Direct mail is still an extremely viable marketing method that you don't want to miss out on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards are a modern variation of calling cards and trade cards. Calling cards were used as means of introduction.

Principle and process form the baseline of effective leadership. Power and politics are old school and have traditionally led to ultimate failure. We have experienced many unfortunate examples of this kind of failure recently, including Enron, Tyco and WorldCom. Behind each of these failures stands a towering figure: a CEO or business leader who may have embraced power and politics over principle and process. Most of the CEOs of these failed companies were considered great leaders at one time. That is scary.

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Digg It - Direct Mailing: Is It Still Effective?

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