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Digg It - Increase Your Marketing Response, Profits And Sales By Over 500% - Fast
One of the best marketing quotes I ever heard was from an old advertising genius named Bruce Ba
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rton.
The quote went like this:
The quote went like this:
"Advertising is the very essence of democracy.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
An election goes on every minute of the business day across the counters of hundreds of thous
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ands of stores and shops where the customers state their preferences and determine which manufa
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
cturer and which product shall be the leader today, and which shall lead tomorrow."
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
>
Now, if that's true (and I believe it is) -- if advertising is like an election -- then
Now, if that's true (and I believe it is) -- if advertising is like an election -- then
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the ultimate "polling data" for that election would have to be testing your ads.
What does th
What does th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
at mean?
It simply means you run an ad and then test a specific variable of that ad against an
It simply means you run an ad and then test a specific variable of that ad against an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
other.
For example, if you have an ad with the headline "How To Become An Expert Poker Player"
For example, if you have an ad with the headline "How To Become An Expert Poker Player"
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, you can run it, see your results and then run the exact same ad again, but with a different h
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
adline.
Maybe one that says, "Who Else Wants To Make A Bundle At Poker Every Time You Play?" a
Maybe one that says, "Who Else Wants To Make A Bundle At Poker Every Time You Play?" a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd then note the results and compare with the ad you ran with the first headline.
Then, you si
Then, you si
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mply take the one that had the better response and use that and then test another variable -- m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
aybe the offer, the P.S. even something as small as the salutation.
And by doing this -- by te
And by doing this -- by te
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sting one variable after another, and using the variables that yield the best responses -- you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
end up with an ad that will pull in the maximum amount of sales.
And when I say maximum, I rea
And when I say maximum, I rea
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lly do mean maximum.
Because, just changing the headline alone can result in over a 500
Because, just changing the headline alone can result in over a 500
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
% increase in response. I saw one test where just changing the signature of the ad from "since
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rely" to "your success" resulted in a 300% bump.
Bottom line:
If you aren't testing the resul
Bottom line:
If you aren't testing the resul
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ts of your ads, then it's almost a dead certainty you're leaving a bundle of money on the table
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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