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Creating and mailing business post cards is a logical choice when your small business has a small advertising budget.

He

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re are five factors to consider:

1. Your data base list of customers might well be under 500 names.

• You can ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nage this list yourself on your computer and print out mailing labels. And since there are so few names, you won't have t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hire a mailing company to affix the labels, sort by zip code and take it to the post office for you.

2. Our adva

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntage as small businesses is in cultivating a personal relationship with our customers. This holds true whether your busi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ness is entirely local or operates in a special business niche market on the national or international level.

• A post c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rd is intimate. Emotionally, who can resist reading a colorful post card? Especially those with a nice glossy front side

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with a compelling message. It's like a personal message from someone you know.

3. Postcards are a private communi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cation between you and your client so your competition has no idea of what you are doing.

• There is no "waste" circulat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on since only those on your mailing list are included. This will produce better results for the post card, especially whe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n compared to those you get from the "mass media" of newspapers, magazines, etc.

4. We are all receive flyers, ci

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rculars and advertising mail whose print runs are measured in the millions. By default, they set creative standards that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e feel we should equal or exceed in our own efforts.

• Since you have so few names to spread across paying for high-leve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l creative services and long-run printing, these services become prohibitive on a cost per address basis. But thanks to d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

igital technology, the creative, printing and mailing costs have been reduced to where they are well within reach of almo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t anyone.

5. Postcards are a wonderfully fast and efficient way of getting specific messages delivered in a perma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nent format to your own mailing list and other specific mailing lists you have purchased.

• Your postcard can generate i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mmediate response or can be easily set side as a reminder for future action.

These are just five of many factors you wil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

want to consider as part of placing business post card mailings on your list of advertising tactics for your small busin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ess.

© 2006 Jon Sinish

This article may be reprinted and distributed as long as the resource information remains intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your marketing should give your prospects every bit of information they need to make a decision to do business with you. Don't force them to look elsewhere for information they're starving for. This article discusses the 3rd step to the marketing code.

We’ve learned that we can use the energy of the wind and the sun. We’ve also learned to harness energy stored in the form of coal and oil. Creative energy, like any other kind of energy, can be harnessed and managed. Involve your people and tap into their creative energy.

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