Digg It - Business

Among the smaller businesses that I work with, I often come across people who have little idea how to contact their customers by email and some are even aware that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

they need help to learn the skills properly:

I love email - it is quick, low-cost, tangible, asynchronous and generates a record.
I also hate email i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f it is spam, pointless or poorly presented.

Be legal and delightful

The law is the first aspect that I impress on my clients:

The UK Data Pro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ection Act became law in December 2003.

A similar USA anti-spam law became law January 2004.

These and other laws aim to stop people from sending out

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

emails that are unwanted, distasteful or dishonest.

Then I remind my clients that customers who find your messages interesting and delightful will keep

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

asking for more, whereas those that you annoy will close the door on you. If you take an approach that stays legal and delights, you will remain free to remind your custo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers what benefits you can offer.

Be transparent

Besides being a legal requirement, I feel that it is polite and professional to ensure that your emails say:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

who you are,

why you are mailing and

which valid email address your customer can contact in order to opt-out of future messa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ges.

If you make these three aspects of the email easy for people to see, you will actually have fewer opt-outs even if the value of your message is marginal.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Only contact consenting customers

Generally you should only send marketing materials to customers who have given their prior consent to receiving your marketing m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

essages. Unsolicited mail is only allowed in three conditions:

If you collected your customer’s email address in the course of a sale or in negotiating a sale;
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
li>
If the products and services you promote are similar to those your customer already takes;
If your customer gave you their email address even though th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y had a clear opt out (when it was collected) and if you continue to offer that opt out each time.

Be attractive

As you design your email message, do u

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

se the same guidance that you apply to your business letters: use plain English, state what you offer, say what benefits are available and suggest ho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w you want your customer to respond.

Check the presentation quality of your message

And before pressing the Send button, ask yourself

What will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he recipient see when they read this?

How does this build my business reputation?

How will this delight my customer?

For major email campai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gns, I like to email a sample message to myself, print it off and read it the following day. That way I read the email with fresh eyes so I can spot items that are amb

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iguous, mistaken or poorly presented.

Keep track of your messages

Finally I encourage my clients to integrate their emails into their Customer Relationshi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Management system. When you review your customer's record, you want to see at a glance the sequence of emails, presentations, sales calls and closed sales for that c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ustomer.

This shows the value of a good email - it is one of several means of building and maintaining a profitable relationship with your prospects and customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30780/diggit-Customer-Communication-by-Email.html">Customer Communication by Email</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30780/diggit-Customer-Communication-by-Email.html]Customer Communication by Email[/url]

Labor Issues Study; finding skilled automotive technicians for your automotive business.

Another unique way for nonprofit groups to raise funds is by selling items on eBay. The world's largest auction marketplace has some special guidelines for nonprofits to follow.

Tags

Links

Digg It - Customer Communication by Email

Related Articles: