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Direct marketing is the most dynamic solution today for sales promotion, lead generation, and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

traffic building, as well as mail-order sales and database marketing. Like in any other indu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

try-related service, associations also govern direct marketing. These associations can also b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e called partnerships, in which all members advertisers not only advertise their own product,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

but the products of other member advertisers. This allows all member marketers to enjoy a bro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad, grassroots audience base.

Direct Marketing Association (www.the-dma.org) is the leading

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lobal trade association of business and nonprofit organizations using and supporting direct m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arketing strategies. Founded in 1917, DMA has more than 4,800 corporate, affiliate, and chapt

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r members from the US and 46 other nations, including 55 companies listed on the Fortune 100.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The association lays down industry standards for responsible marketing, promotes relevance

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s the key to reaching consumers with desirable offers, and provides cutting-edge research, ed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ucation, and networking opportunities to improve results throughout the entire direct marketi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g process. This is a benefit to every member.

The Federation of European Direct Marketing (w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ww.fedma.org/) comprises direct marketing associations which represent every player in the di

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ect marketing industry, from users and service providers to media agencies. FEDMA’s aim is to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

build the business of cross-border direct marketing, through its extensive network of contac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s within and beyond Europe, and by representation within the European Union.

The New England

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Direct Marketing Association (http://www.trainingforum.com/NEDMA/) is a regional profession

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l association for direct marketers. The members are leading area companies that employ direct

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

marketing, and direct marketing agencies, independent professionals, educators, and students

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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