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When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ckaxe. Prisoners treated in this fashion followed our orders.

I would no longer recommend this as a way to treat my fellow human beings, but I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have learned that the same tactic applies to writing fundraising letters. Unless you can gain and sustain the attention of your reader, and do so quickl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, you have lost. Lost your donor, and lost your donation.

In the world of dramatic fiction, creative authors understand the need to grab their

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eaders immediately and not let them go until the end of the story. The place they do this first if the first line. Their advice to writers of fundraisin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g letters is simple: “Enter shooting.”

In other words, start your donation request letter with such a dramatic first sentence that your reader

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s compelled to put all the other mail aside, put down the TV remote, and read your letter.

You have two places to enter shooting: your carrier

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nvelope and the first line of your letter. Here are some ways to grab attention:

ENVELOPE

Use a large, commemorative stamp
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
i>
Have someone famous sign the letter, and put that person’s name above the return address (Fund for a Free South Africa, for example, used Nelson

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Mandela to good effect in a mailing)

Ask a question or pose a riddle that is answered inside

Address the letter by hand

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

OPENING LINE

Ask a provocative question: “What do you suppose is the easiest way to reduce homelessness in our city by 30%?”
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
i>
Start telling a gripping story: “She stood on the curb looking scared and lonely in a skimpy halter top and bright red lipstick. It was t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o in the morning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant Hou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e van up to the curb and rolled down the window . . . .”

Quote someone: “You can’t turn back the clock, but you can wind it up again.”<

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

/li>

Reveal an unknown, compelling fact: “America’s neglect is killing our children. In the past year, 40,000 babies like Andrew died before

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

their first birthday. Virtually no other industrial nation lets so many of its babies die.”

Tell a joke: “Ebeneezer Scrooge never made

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gift to Pomona College. After trafficking in Spirits he became a good and generous man, but he was never blessed with children, nor with the ability to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

send them to an outstanding liberal arts college. For us, parents of Pomona College students . . . .”

© 2006 Sharpe Copy Inc. You may repr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nt this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Five strategies are outlined to allow the long-term unemployed to stay afloat while searching for work.

Using content to get business is a great, affordable (in fact, FREE) way to generate business for your company! Give people free information, and they will quickly convert to customers!

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