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Business mailing lists considerably increase the power of a company’s marketing campaign. Many

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

companies buy mailing lists to help bolster their advertising. These lists target consumers b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y demographic lifestyles and purchase behavior, and target businesses by standard industrial c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lassification (SIC) code, sales volume or size.

Mailing list brokers or vendors like MartinWo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ldWide.net, VendorSeek.com, AllMedia Inc.com, ListShopper.com, InfoUSA.com and GuaranteedLists

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.com rent or sell their mailing lists to advertisers. In most cases, the mailing lists put on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sale are actually rented from the owners. This rent transaction mostly works on agreements for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one-time use, as well as unlimited usage for restricted time periods. List owners insert dumm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

names to track the use of their lists and ensure that they are not used beyond the agreement

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

parameters. List owners also usually want to review the direct mail piece or telemarketing scr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ipt before they rent the list.

Lists are usually sold for single use (a premium needs to be p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aid for multiple uses) and cost between $65 and $85 per thousand records. These lists come in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

isk, tape, and printouts or pressure-sensitive labels. Residential lists are cheaper, at $20 p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er thousand. List owners usually keep a minimum order requirement.

Using the right B2B mailin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g lists can mean a profitable direct mail campaign. It is important to locate targeted mailing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lists that have well-known sources and a track record of getting high responses.

The quality

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of the lists depends on how much experience the list broker has in the direct marketing indust

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ry. The mailing list broker is a professional marketer and consultant, who finds the right mai

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ling lists best suited to the specified marketing campaign, and during the list rental process

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

provides mailing list analysis, offers recommendations, and handles all monetary transactions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Customers are the life blood of our business. We should look after them if we want to survive in business, but how do we listen to them?

The Committee of Sponsoring Organizations published an enterprise risk management integrated framework in 2002, which has helped companies that were desperately seeking a good enterprise risk management program. The framework guides companies to customize enterprise risk management.

Telecommuting or virtual work opens up a wider net of potential employees for businesses – the disabled, the stay-at-home parent, the student, the retired, the flextime person, etc. However, it also creates unique challenges in hiring, supporting and managing this new group of workers.

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