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Digg It - 7 Different Fundraiser Letters
Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
perhaps you might want to consider the possibilities (credits go to Mal Warwick, an acknowledged master of fundraiser letter
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s):
1. An ACQUISITION letter is sent to new a new list of prospects who have never contributed any donations to your organiz
1. An ACQUISITION letter is sent to new a new list of prospects who have never contributed any donations to your organiz
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ation.
2. A WELCOME letter goes to those who have just joined your organization or sent in their first donations. A warm lit
2. A WELCOME letter goes to those who have just joined your organization or sent in their first donations. A warm lit
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tle welcome message goes a long way in terms of donor or membership loyalty and interest.
3. A SPECIAL APPEAL letter urges y
3. A SPECIAL APPEAL letter urges y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
our donors to contribute an additional amount for a special and worthwhile cause, perhaps one with a deadline on it.
4. A YE
4. A YE
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
AR-END APPEAL letter is a common one sent out by thousands of organizations every year and people contribute simply because i
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t's a special gift-giving time of the year when we feel especially generous and altruistic.
5. The HIGH-DOLLAR letter aims a
5. The HIGH-DOLLAR letter aims a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t the rich and powerful donors and invites them to send in generously for a special cause worthy of their fame and fortune, a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.
6. The UPGRADE APPEAL l
6. The UPGRADE APPEAL l
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
etter asks the existing donors and/or members to ratchet up their support and move on to an even more exclusive circle of ben
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
efactors.
7. The RENEWAL letter is the one we are all very familiar with, especially those of us who subscribe to magazines.
7. The RENEWAL letter is the one we are all very familiar with, especially those of us who subscribe to magazines.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Membership renewal letters are also sent out by countless organizations all across the USA to renew commitment and raise new
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
dollars.
All these letters have a different format and need to be written with a technique, style and voice appropriate for
All these letters have a different format and need to be written with a technique, style and voice appropriate for
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the audience and fit the specific purpose.
Before deciding to hire a copywriter, consult with a professional writer to make
Before deciding to hire a copywriter, consult with a professional writer to make
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sure that your valuable resources will generate the expected maximum return. And that starts with first deciding on exactly
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
which type of fundraising campaign to launch.
(To read more about these different types of letters, I higly recommend Mal Wa
(To read more about these different types of letters, I higly recommend Mal Wa
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rwick's authoritative book "Write Successful Fundraising Letters," Jossey-Bass Publishers, 2001.)
--------------------------
--------------------------
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
-----------------------------
(335 words , Copyright May 2006 Ugur Akinci)
by Ugur Akinci, Ph.D.
Creative Copywriter a
(335 words , Copyright May 2006 Ugur Akinci)
by Ugur Akinci, Ph.D.
Creative Copywriter a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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