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Emails have gotten a lot of attention over the past several years and have been credited as being an effective, low cost way of reaching new customers. Unfortu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nately, the growth of spam emails has effectively crowded out legitimate sales pitches. That is why a mass mailing campaign through the post office is still an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

effective and fairly inexpensive way to help you generate mortgage leads. Here are a few tips to keep in mind as you put together your direct mail campaign:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Mail on a regular schedule
The key to mailing for mortgage leads is consistency – mail on a regular schedule… weekly, bi-weekly or monthly. Check with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he post office to see how to qualify for bulk mail rates.

2. Keep the letter personal
Personalized letters achieve better results than a standard “form”

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etter. No, you can’t come up with hundreds of different letters for hundreds of separate clients, but you can write in such a way that leaves out the overt bus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iness style while emphasizing a personal touch. Use a trusted mail-merge program to include the person’s name, address and payment examples in the letter.

3.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ewer steps = higher conversion
You can set up an answering service to take the incoming calls and forward them to you via email or fax. But you will get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

much higher conversion rate if you can talk to the callers immediately. If you must call them back you’ll lose clients who typically want to talk to a live p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rson right away.

Of course, an important part of any successful mailing campaign is the way you craft your letter. Here are a few things to keep in mind after

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the salutation:

1. Keep paragraphs brief and to the point. Important points made within specific sentences should receive bold lettering. Use red bold let

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ters for the most important information, particularly if you use paragraph headers.
2. Bullets are a great way to set apart important information.
3.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Avoid using caps. Like with emails, it will appear that you are shouting at your prospects.
4. Times New Roman or a similar 10 or 12 point font is the eas

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

est on the eyes. Keep your page’s background clear and uncluttered. A watermark is fine, but any other marks that bleeds through your sales pitch can take away

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

from your message.

Of course, when you sign your letter you must make certain to include your name and title. Contact information should be included within th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

body of the letter or at the bottom. Leave no chance of someone having difficulty finding out how to respond to your pitch!

In all, a well thought out mailin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g campaign can achieve great results. Work on your sales pitch and send letters out on a consistent basis. With a well crafted mass mailing plan in place, you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an achieve a good response rate and grow your mortgage business.

To download a complementary direct mail advertising letter that has produced more than $2,500

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

000 in mortgage commissions over the last 12 months visit: http://www.Mortgage

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Leads-Generator.com/a/refiletter.htm

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There seems to be loopholes in the advertising laws in the United States and first let me say I am not an advocate of more rules and regulations on advertising or marketing, there are way too many already. However, I have discovered an interesting cross promotion strategy that resembles unspoken price collusion that we see in marketing all the time.

Many people starting a new business have the idea that putting their business plan on paper plan is an unnecessary exercise in mental gymnastics. The typical attitude seems to be: OK, I may have to write one, but after it’s finished I’ll get on with the real business of starting my business. That’s not true. Never was. Never will be.

I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.

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