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Borrowing words from Potter Stewart and applying them to junk mail, it’s often hard to define, but I know it when I see it. So do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you.

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

highlights, and font changes. It is hard to define, but we see it before we even open it, sometimes :-)

But don’t confuse direc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mail with junk mail. While all junk mail is direct mail, not all direct mail is junk mail.

I do a fair amount of direct mail, bo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

h in support of my client’s business and mine. And I’ve successfully used direct mail to generate leads and sales for B-B busines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es selling to Fortune 500 executives, as well as B-G businesses selling to local and state governments. Bottom-line, direct mail

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orks.

You can successfully use direct mail to gain access to corporate executives and elected officials.

Here are a few tips to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ake direct mail work for you, even when sent to the most sophisticated and historically skeptical and hard to reach prospects:

•

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ook-n-feel professional. Don’t send anything cheesy or cute. Cute doesn’t earn respect.
• Be direct. Tell the person you’r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mailing to why you’re doing so and what you hope to gain from having done it. If you want the reader to do something, tell them

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n simple terms what you want them to do.
• Get to the point. Long and short copy both work, but don’t wander around in your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

copy building a story that doesn’t need to be told.
• Don’t imply anything. State benefits, difference, and reason to believ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as clearly as possible.
• Cite relevant testimonials. Let the reader know you’re legitimate.
• Make an offer. Give y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur reader something to act on. You won’t insult them.
• Don’t add a crazy amount of PS, PPS, etc. It’s okay to add a PS, bu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

make it relevant and eliminate over-hyped copy.
• Bold-faced type is okay. Bold sub-titles and key points. But don’t get ca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ried away.
• Rarely use highlighted type. Used judiciously it’s okay, but watch your professional look-n-feel.
• Don’t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

se tricks or gimmicks. You can increase open and response rates by disguising envelops, implying things that don’t really exist,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd using a wide array of other tricks and gimmicks. But don’t do it. If you’re a serious business with a real offer and real ben

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fits, it’s not necessary.

There’s my quick list of 10 things to guide a successful direct mail campaign to B-B executives and B-G

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elected and senior non-elected officials. I use these basic guidelines in successful direct mail campaigns all the time, it works

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Steel buildings can and are quite often purchased via the web. There is no telling what products you will find being sold on the web! But, is there really a reason to look to the web for your needs in steel buildings? We think so! In fact, many of the best products that you can purchase can be done so on the web.

Resumes are like a calling card or a business card. They should be clear, concise and at the same time be able to tickle the curiousity of the hiring manager or the person screening the resumes. Pages should vary depending on the role and experience of the candidate. eg. An Entry level position might warrant a 2 page version whereas a Vice President's resume might be as long as 4-6 pages.

Do you as a manager employ fear as a strategy to motivate employees in your organization? Is it an effective strategy? This article will outline how it can place an organization in serious jeopardy.

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