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There is no denying that those who do well in life have networked in some form or another.

Networking does not only apply to what most people consider MLM or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

multi-level marketing,but also to anyone who establishes contacts for the purpose of expanding and strengthening their business connections. So when one take

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an in depth look at all types of businesses, including the financial sector such as banks, everyone networks in some way, even the job hunter who sends hundr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eds of applications to his or her favorite placement agency.

This then brings us to the topic in question. It is widely recognized that direct marketing is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

closely related to network marketing. Or isn’t it the other way around. Let’s be clear on one thing, the term “network marketing” has been greatly abused. It

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s shunned upon as strictly meaning multi-level marketing, when it is not. Not that there’s anything wrong with multi-level marketing which is in fact, direct

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marketing.

But isn’t selling from a website direct marketing? Yes it is! Direct marketing (person to person), in whatever form you choose to apply it, whethe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it be an information product on the net, or as an independent business owner for various manufacturers and distributors that choose this route, is in my opin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion the only viable source in today’s economy where anyone can become rich in a relatively short time frame as compared to conventional methods.

There is no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rgument…that if you want to escape life’s daily ruts which the lack of money imposes on people, there’s no other way! I firmly believe that!

Some universitie

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, at least in my neck of the woods, have given it a new name. They call it “collective entrepreneurship”, based on people joining together in solidarity towar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ds a common goal, which is obviously financial.

Direct marketing, because of the principle and the magic of geometric progression, is an engine of infinite s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ccess. Did you all understand this? Let me put it another way.

How many of you know who Robert Metcalf is? Robert Metcalf is one of the people credited for c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

reating the Ethernet. The Ethernet dates back to when people first started using cable to hook computers up to each other in the late 60’s. In 1972 Robert Met

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alf and David Boggs at the Xerox Palo Alto Research Center first standardized Ethernet. He more recently founded the technology company, 3ComCorp. But more im

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ortantly he is also credited for defining Metcalf’s Law which is:

A Network Economic Value = Number of Users?

In simple terms, if there exist just one telep

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hone, that single telephone has no economic value. The moment there are two telephones, according to Metcalf’s law, the economic value of the phone network is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

now squared. The economic value of the network would go from 0 to 2 (squared) or 4. Add a third phone and the economic value of the network is now 9. In other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

words, the economic value of a network goes up exponentially, not arithmetically.

Direct Marketing, takes the theory of Metcalf’s Law and turns it into an u

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

parallel business model. Grasp the meaning and the power behind this, and you will understand the power behind Direct Marketing, also known as Viral Marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When people commit crimes, the government seizes their property associated with the commission of the crimes. This means the government seized property becomes auction goods for the general public to bid on.

Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

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