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Digg It - Improve Your Direct Mail Success Rate With Our 6 Top Tips
A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you start to build a list of loyal customers for your business?
One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes
One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to an existing one because of the huge numbers of people you can reach with one mailing campaign.
But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. T
But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. T
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o be successful, your mailing campaign needs careful planning.
These are our six tips to planning a successful direct mail marketing campaign.
Tip 1: Identify your “perfect” customer The first step in any direct m
These are our six tips to planning a successful direct mail marketing campaign.
Tip 1: Identify your “perfect” customer The first step in any direct m
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
il campaign is to look at your existing customer base and identify a profile for your “perfect customer”. You have already been successful in selling your product or service to this type of person or business. If you can identify oth
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
er customers or businesses with a similar profile then it stands to reason that many of them will have a similar need that you can for fill.
If selling to consumers you need to consider characteristics like their age, income, and ge
If selling to consumers you need to consider characteristics like their age, income, and ge
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ography. When selling business to business, also take into consideration features like the type of business and number of employees.
Once you have established what your perfect customer looks like, you can then purchase a mailing li
Once you have established what your perfect customer looks like, you can then purchase a mailing li
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t to match. The closer match your mailing list is to your profile, the better response rate you are likely to obtain from your direct mail campaign.
Tip 2: Know who you are sending to The difference between junk ma
Tip 2: Know who you are sending to The difference between junk ma
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
il and direct mail is that junk mail is not wanted and goes directly into the bin but direct mail is wanted and is read. Avoid your direct mail marketing being seen by your recipients as junk mail.
Always make sure that you know the
Always make sure that you know the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
name of the right person to send your direct mail to and address them in person. Never address your mailing campaign to a job title, as it will be instantly discarded. And do not rely on others to pass your message on to the right p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rson – they won’t!
Tip 3: Write copy with impact Copy is the argument you write to sell your product or service. To be noticed, your copy needs to be made up of all the following parts:
Tip 3: Write copy with impact Copy is the argument you write to sell your product or service. To be noticed, your copy needs to be made up of all the following parts:
- An attention-grabbi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ng headline.
A sub-headline stating your unique selling proposition.
Text that invokes desire in the reader and paints a picture in words of them using your product or service and enjoying its benefits.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Testimonials of customers that have already benefited from using your product or service.
Have a compelling offer.
Provide a clear call to action that tells the reader exactly what you want them to do next.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ul>
Tip 4: Grab attention with design With any direct mail campaign, the design of the message is also important. It needs to grab a reader’s attention while visually clarifying the written message that you are try
Tip 4: Grab attention with design With any direct mail campaign, the design of the message is also important. It needs to grab a reader’s attention while visually clarifying the written message that you are try
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ng to put across.
- Use one visual detail like a photo, cartoon, or graphic to dominate the page.
- Never use more than two typefaces, one for headings, and another for text.
- Include lots of white space to ma
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ke a lasting impact.
Ensure that your text is easy to read.
Use bullets, bold type, and underlines. Keep paragraphs short.
Display your logo prominently and do not forget your contact details like phone
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
number, mail address, web site and email.
Make responding to your mailing campaign easy by including a stamped addressed postcard or fax back form.
Tip 5: Test your market Always test your direc
Tip 5: Test your market Always test your direc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mail marketing on small groups changing one thing each time and measuring the response you get back. The three basic elements of any mailing campaign that you should test are:
- Your List: Keep your offer the same and compare
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to a different mailing list.
Your Copy: Keep your mailing list the same and change your copy. Try different headings, discounts, gifts, samples etc.
Your Style: Try a humorous approach or a serious one. Change th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e photos, ink or paper colours, envelope design etc.
Tip 6: Always follow-up Always follow up on your direct mail with a phone call a few days later. A single conversation can improve returns dramatically
Tip 6: Always follow-up Always follow up on your direct mail with a phone call a few days later. A single conversation can improve returns dramatically
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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