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Direct mail marketing has been shown to be effective in reaching customers. This method is so effective that it's been around for centurie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s. And I'm sure you have experienced it personally since I'm sure you've gotten many direct mailing in your mail box. Direct mail is a pow

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rful tool but it's only true, though, if your direct mail marketing plan is a good one. By keeping the following tips in mind, you can ens

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re that your direct mail marketing plan will result in success rather than just piles of letters in customer trash bins.

First of all, yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r mail marketing should happen constantly. This means you need to be sending out mailings pretty often than just once a month. You should

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e sending your mailings with a large amount of frequency. This MAY sound like a way to annoy your customers, but it isn’t if you do it cor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rectly. You need to make sure that you vary the format of your direct mail marketing letters. You can do this by sending catalogs, letters

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and brochures etc, so that they are not just seeing the same old thing from you all the time. Make sure the format changes with each mail

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng so that the customer gets a new format each time.

Secondly, mail marketing should always contain certain parts or should always have t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e following sections. Whenever you send a letter to customer it should have both a P.S. and a catchy headline. A P.S. is usually added to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he end of the mailing and would either recap the benefits of your mailing or create a sense of urgency. A catchy headline is what gets the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

customer to open the mail in the first place. These are the two things most likely to get read so make sure your message is clear and cat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hy in those two locations.

Direct marketing should always rely heavily on what is going on in the business world and real world at the sa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e time. Don’t be afraid to piggy back your direct mail marketing off of current events. This is both a requirement AND good business sense

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If, for instance, spring is upon you, then send out a letter that either works off of or is themed around spring. You will be surprised a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

how effective such mailings can be. Themed mailings have a much better chance of being open than regular mailings.

Direct mail marketing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

should have some form of tangible benefit for the customer. Ask yourself "What's in it for the customer?". Make special offers in your ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lings so that it is worth their while to open them up. Also, try to include as much information and as many offers as possible in each and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

every direct mailer you send out. The customer won't open your mail if it isn't worth that effort.

There are many things you can do to ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e a direct mail marketing plan work. By using these tips, though, you will be off to a good start that may just help your company take off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You need customers to have a business. Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

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