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According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his sounds great but what's the gimmick?

Today's world is not the I wish world, but rather the calculated world. We calculate the odds before w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

make any decision, like who to date, what car to buy, which house to buy, what school to go to and what career to choose. The logical progressi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on is to make marketing less of a risk. The customer will always be satisfied, but maybe not by you. So what do I do to make sure they buy from

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e. Traditionally some ad executive would say this is a great idea let's market and promote it. Here they try to convince the public that they ne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed their product. This might work one time or for a while but most businesses want steady repeat loyal customers in order to grow a long term su

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cessful business. Know your customer, what they want, what they crave and what they need.

How do I find this out... Luckily we live in the most

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

data filled environment ever. The last time you bought something at Costco, The Gap or Saks, did the person at the cash ask you your zip code o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

postal code? Did they ask you any personal questions? When you buy on line do they make you fill out a questionnaire before you begin buying? H

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ave you ever asked yourself why they do this? Do they really need to know how much you make in order to sell you a sweater?

The truth is they a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e not really interested in that one sale. They are compiling a data base of your buying habits and profile. Once they have your profile and buyi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g habits they will start marketing 1 to 1. The days of spending huge amounts on generic flyers or newspaper adds are numbered. The return rate o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n these is 1 to 2% and is not easily measureable. With technological changes in the printing field and the use of variable data we can direct a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pecific campaign for a specific client and get a return rate of over 40%. The idea is not to measure cost per piece but cost by campaign and ret

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

urn of the campaign. Instead of spending 10 cents per flyer spend $1.50 per flyer but make 10000 flyers instead of 150,000 flyers. The cost of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e campaign will be the same $15,000.00. The return will be 20 to 40 fold.

On top of this if your existing loyal customers feel you are interest

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed in them and their needs, the likelihood that they will be influenced by their competitors advertisements is greatly reduced. This is the dire

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion that marketing has correctly taken, be smart and jump on now. The danger of letting your competitors get on first might make your marketing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

much more difficult if not impossible to correct.

If you need help with your next campaign feel free to give me a call at 514-337-2238 or visi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

my sight for ideas at http://www.solutionsink4u.com Good luck with your next campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What does an aquarium have to do with a new hire? More than you think. Read on and see how an experience in ignoring the rules of good aquarium management resulted in a lesson that has much broader application.

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