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Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e I see very often. The problem is...

Wasted Words.

A lot of times when you're writing copy

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, since you know "the more you tell, the more you sell" you feel sort of "compelled" to go i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nto every little detail about yourself... the reasons why you invented your product... and th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e reasons why all the other products out there aren't "worthy" when compared to yours.

The

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

truth is, you don't need a LOT of that stuff.

If details about yourself are relevant, and if

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they will add to your prospects "reasons why they should buy", then include 'em. But if they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

don't contribute towards the compelling benefits of your product, then don't.

For example,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if you took college courses that gave you knowledge about your product or your industry, chan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ces are your prospect doesn't need to know about this -- these are minutia details that don'

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t help your selling process -- and are basically wasted words.

However... if you took a coll

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ege class that was only given ONE TIME, and it was taught by a "celebrity" professor or inst

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ructor in your field... and your exposure to this "celebrity" gave you some "inside secrets"

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or "back door knowledge" that led you to this startling discovery that became the evolution

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of whatever it is you're pitching...

Then this IS the kind information you WANT to include in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your sales copy!

Be careful about wasting words in your sales copy -- nothing's going to h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

urt you more than this.

Having wasted words in your sales copy is like watching a half-hour

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sitcom on television, but instead of good TV programming, all you're getting is 29 minutes of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

commercials and adverts, and only one minute of content.

And I don't need to tell you, if t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

his happens... all your prospect's going to do... is grab their remote... and click... "off".

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever wondered what your job candidates see when you interview them? If so, now's your chance to find out. This article describes the 9 types of interviewer, from Stickler to Avoider. And, be warned, you're in here somewhere!

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