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Digg It - Postcard Printing Services - How to Choose
Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.
These days, there are dozens of postcard printing c
These days, there are dozens of postcard printing c
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ompanies, but not all are created equal. This can make vendor selection overwhelming. But it doesn’t have to be. To understand the differences between these companies, you simply have to evaluate and compare their services.
Here are some key criteria you should look at:
Knowledge & Experienc
Here are some key criteria you should look at:
Knowledge & Experienc
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
When shopping for a postcard printing company, you should find out what background and experience they have. The good news is, you can go about it fairly easily – just visit their website, or pick up the phone and call.
A company is only as good as their people, so find out:
- Who
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
makes up the company?
What unique skills and experience do they have?
How much do they know about printing and direct mail marketing?
Do they offer educational tools as part of their service?
Have they published relevant articles in magazines or online?
Design Options
As far as your prospects are concerned, your direct mail postcards reflect your company as a whole. So design matters. Ask printing companies what kind of design options they have. If they say they only do the printing, and that you’re on your own to create a desi
You would think postcard pricing would be straightforward. But in truth, there are a number of variables to consider and questions to ask.
For example, some postcard vendors have “base pricing” that does not include things like two-sided color or postage. In such cases, you have to do a bit of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Design Options
As far as your prospects are concerned, your direct mail postcards reflect your company as a whole. So design matters. Ask printing companies what kind of design options they have. If they say they only do the printing, and that you’re on your own to create a desi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n, keep shopping!
Some vendors will offer a variety of design options to match the varying skill levels of their customers.
Common offerings include:
Some vendors will offer a variety of design options to match the varying skill levels of their customers.
Common offerings include:
- Web-based design tools
- Complete design templates that customers can personalize
- The ability for customers t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
upload their own designs
Stock images for customers to use
The ability for customers to proof their designs online before checkout
Choose a postcard company that offers at least two of these design options. If you find one that offers all of them, even better!
<
Choose a postcard company that offers at least two of these design options. If you find one that offers all of them, even better!
<
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
>List Options
When it comes to direct mail marketing, your list is more than just a way to reach your audience. Your list is your audience.
Most marketers maintain an in-house database of customers and/or prospects. So when reviewing postcard marketing vendors, ask if you can upload your ow
When it comes to direct mail marketing, your list is more than just a way to reach your audience. Your list is your audience.
Most marketers maintain an in-house database of customers and/or prospects. So when reviewing postcard marketing vendors, ask if you can upload your ow
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
list. This is a common offering, but it’s best to make sure.
But what if you don’t have a mailing list? Or what if you want to do a mailing to a new group of prospects, people who aren’t on your in-house list? In such cases, you’ll need a vendor who offers some way to build a list online.
This
But what if you don’t have a mailing list? Or what if you want to do a mailing to a new group of prospects, people who aren’t on your in-house list? In such cases, you’ll need a vendor who offers some way to build a list online.
This
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
kind of feature is not as common as the "use your own" approach, so when you find a vendor who offers this, write them down for further consideration. Then proceed to evaluate them based on the other checkpoints in this guide.
Mailing Options
"Of course a postcard printing company will m
Mailing Options
"Of course a postcard printing company will m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
il my postcards for me. That’s what they do, right?"
In most cases, yes, a postcard printing service will print and mail your postcards for you. But there are some that do the design and printing, but not the actual mailing. Don’t assume -- just ask.
Another consideration: what if you only want
In most cases, yes, a postcard printing service will print and mail your postcards for you. But there are some that do the design and printing, but not the actual mailing. Don’t assume -- just ask.
Another consideration: what if you only want
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
your postcards printed, but you’d rather stamp and mail them yourself (for a more personal touch)? Some vendors will print and mail your postcards to your list, but they won’t print and ship them to you. If you see yourself needing both options, ask about it in advance.
Pricing Structure
Pricing Structure
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
You would think postcard pricing would be straightforward. But in truth, there are a number of variables to consider and questions to ask.
For example, some postcard vendors have “base pricing” that does not include things like two-sided color or postage. In such cases, you have to do a bit of
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ath to figure out the true cost per postcard. Other vendors have an "all included" price that accounts for design work, full color on both sides, and postage (no math!).
You should also find out about volume discounts. Some vendors charge less per postcard the more you order. These “volume table
You should also find out about volume discounts. Some vendors charge less per postcard the more you order. These “volume table
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
” should be published on their website so you can easily calculate costs.
Other vendors have a set price per postcard, regardless of how many you order. With these vendors, there is no reward for larger jobs.
Ease of Use
Even if a postcard printing service scores well in all other areas
Other vendors have a set price per postcard, regardless of how many you order. With these vendors, there is no reward for larger jobs.
Ease of Use
Even if a postcard printing service scores well in all other areas
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it won’t matter if you can’t figure out how to use their service. The technical term for this is "usability."
From websites to hairdryers, everything has some level of usability. When usability is high, you don’t have to think too hard about completing your task. When usability is low, you’ll g
From websites to hairdryers, everything has some level of usability. When usability is high, you don’t have to think too hard about completing your task. When usability is low, you’ll g
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t a headache at best and be unable to complete your task at worst.
First and foremost, find out if the service is entirely web-based or not. After all, the whole idea of using a postcard service is to pass the logistical burden over to them, right? You should be able to place a postcard marketin
First and foremost, find out if the service is entirely web-based or not. After all, the whole idea of using a postcard service is to pass the logistical burden over to them, right? You should be able to place a postcard marketin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
order from your home or office computer. In this age of Internet commerce, there’s no reason not to have this ability.
A good way to gauge a vendor’s usability is to visit their website and poke around. Move about the site and read the information you encounter. You’ll get a pretty good feel fo
A good way to gauge a vendor’s usability is to visit their website and poke around. Move about the site and read the information you encounter. You’ll get a pretty good feel fo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
how easy and efficient the system is.
Conclusion
Direct mail marketing with postcards can be an affordable, effective part of your overall marketing program. But to get the most out of it, you need to find a vendor who's right for you. Use this guide to evaluate postcard marketing vendo
Conclusion
Direct mail marketing with postcards can be an affordable, effective part of your overall marketing program. But to get the most out of it, you need to find a vendor who's right for you. Use this guide to evaluate postcard marketing vendo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s. Choose wisely, and your direct mail postcard program will be easier to manage, more effective, and more professional.
* Copyright 2006, PostcardSmart.com. You may republish this article in its entirety on your website or blog, as long as the byline, author's note and hyperlink are left intact
* Copyright 2006, PostcardSmart.com. You may republish this article in its entirety on your website or blog, as long as the byline, author's note and hyperlink are left intact
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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