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A few days ago, I exposed a foolish letter I wrote to try and get prospects when I first becam

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a freelance copywriter.

Do you know what the right way to have approached this situation w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uld have been?

Meaning, if a freelance copywriter wanted to go out and try and "attract" new

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rospects (as opposed to chasing them down), can you guess what I should've done?

The answer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nerating ads), and then...

I should've mailed the heck out of them!

Remember, the best way to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

generate new business is by using 2-step lead-generation.

Meaning, you go out and ask your po

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tential prospects if they're interested in getting a free report, or a free guide, or in this

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

case, maybe you'd want to pick out some kind of fancy-schmancy name like a

"FREE Business-Own

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riple Their Sales, Starting Immediately!"

Even better still -- if you target your message even

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

more directly to your prospects, your response rates would be even higher.

Like this:

"FRE

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Bi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

You'll notice, i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n this headline you've "double-bonded" with your prospect: You let them know this report is o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly for "Retail Store Owners", and only for those retail store owners in "Tampa".

(And you co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ld've even been more specific than that -- like "Sporting Goods Store Owners" -- that would be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

even stronger and more compelling.)

Listen, no matter what you're talking about, it's always

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he little subtleties that'll get you from good to great, so pay VERY close attention to them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

O.K.?

And if your not interested in being great, then why are you even reading this?

Right

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The historical cost principle stipulates that the price actually paid for assets and operating expenses must be brought into account in the accounting process. The price of an item is the amount asked or paid for it.

In 21st Century and in the era of Knowledge Based Industry when global market in shrinking cross culture adaptation is not only a MUST but is only a mantra to succeed. In my previous two employments, we had 15 and 24 nationals respectively from different countries and many of our people from India go on Deputation to other countries and many of them face challenges to cope-up with the cultural change…behavioral change.

So often school career counselors and advisers hurt the psyche of our children in Junior High, High School and even later on in College. This is a tragedy indeed. One career counselor I talked with at length worked for the University of Phoenix and she told me of how they were changing that problem.

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