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Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nvitation to a seminar, workshop, awards show or other live event, you literally move people-out of their seats and into y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ours. That's one of the hardest jobs in B2B direct mail. Here are 11 ways to boost the success of your B2B direct mail i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vitations.

SEMINARS

If you are offering a free seminar as a way to generate leads, sell the event,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not your product or service. Promote the valuable, exclusive information that the prospect will learn at the event.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Prove there is no risk to attending by giving away something of value. One software company tested its seminar mailing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

by offering free software (a $20 value) to half their list. The freebie doubled response. TRADE SHOWS

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Attract prospects to your trade show booth by giving them what Bob Bly calls a "carry card." A simple ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rd, mailed with your invitation, offers prospects a free gift or chance to win something by redeeming the card at your boo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Tease. Indicate that your booth will be wacky, controversial or contentious so that your readers can't possib

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ly walk by. AWARD SHOWS

Create a memorable theme. The John Caples International Awards

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

show recently mailed me an invitation with the theme: "Why covet a Caples when you can have one?" Good question.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Show the view beyond the event. Help readers see themselves not just at the show, but after the show, with an award in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ir hands. BEST PRACTICES

Create urgency by showing your deadline in prominent places th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

roughout your invitation.

Capture the names and addresses of those who cannot attend by offering them something of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

value (hot prospects shouldn't be penalized simply because they have a full day timer).

Mail more than once, pre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ted guests to watch their mailboxes for your invitation.

Give guests more than one way to respond (BRE, web, e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ail, phone, fax).

Use a checklist to make sure you cover everything in every invitation (such as event name, ven

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ue name, location, date, time, directions, early bird deadlines, cost, who to make the check payable to).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30921/diggit-Direct-Mail-Invitations-Eleven-Ways-to-Boost-Response-To-Your-B2B-Campaign.html">Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign</a>

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[url=http://www.diggit.org.ua/article/30921/diggit-Direct-Mail-Invitations-Eleven-Ways-to-Boost-Response-To-Your-B2B-Campaign.html]Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign[/url]

The catering industry is a $6 billion business, and it is expected to grow in the future. Given this, it can be expected that there are a lot of employment opportunities in the catering industry. The good new is these opportunities are open to almost all age groups, especially to those who are looking for part time work. This includes college students and homemakers who are looking for extra income. In addition, the high turn over in the catering industry assures people that there are plenty of jobs to go around. Among the jobs that are available include chefs, cooks, wait staff and food preparation workers.

You might be asking, what's the importance of press releases? After all, you advertise your business and spend good money to get the word out about the invaluable services you are providing your customers. You might be thinking that you have no need for press releases or the media; you're not in the business of making news, but of making money. Make MORE money, use the media to to do it.

If you'd like to explode the power and reach of every single marketing piece you send out -- whether it's on TV, on the radio, in a print ad, in an email, on a website or even on a lowly postcard -- then this article will show you how. But first, please take a moment to study the following list of names.

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