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Digg It - Real Estate Postcards: Six Ways to Improve Them
As an agent or broker, you probably already know the benefits of using postcards to market yourself. Postcard marketing — a.k.a. direct mail marketing — is quick, affordable, versatile, and easy to target and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
test.
What you may not know is that you can often improve your postcard marketing results just by making minor adjustments to your approach. Here are seven such adjustments.
1. Increase the Value of Your
What you may not know is that you can often improve your postcard marketing results just by making minor adjustments to your approach. Here are seven such adjustments.
1. Increase the Value of Your
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ffer
If you're relying on the "free consultation" to motivate your prospects, you need to rethink your approach. The free consultation fails as an offer because it's not really an offer. Your prospect
If you're relying on the "free consultation" to motivate your prospects, you need to rethink your approach. The free consultation fails as an offer because it's not really an offer. Your prospect
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s view the consultation as part of your job, not any kind of bonus.
The same goes for the comparative market analysis, or CMA. There may have been a time when the consultation and CMA got people excited, but
The same goes for the comparative market analysis, or CMA. There may have been a time when the consultation and CMA got people excited, but
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hat time has passed.
So what do you do?
Simple. You offer something unique and valuable in exchange for their response. (Keep in mind "valuable" does not have to mean "expensive.") What you offer is limited
So what do you do?
Simple. You offer something unique and valuable in exchange for their response. (Keep in mind "valuable" does not have to mean "expensive.") What you offer is limited
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
only by your imagination and the law. You might offer a local entertainment guide, a home-buying seminar, a seller's guide, a no-cost landscaping assessment ... the possibilities are nearly endless.
2. Seg
2. Seg
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ent Your Audience
A segmented mailing list lets you get more specific and relevant with your postcard message. If your audience includes both homeowners and renters, split them into separate lists. Th
A segmented mailing list lets you get more specific and relevant with your postcard message. If your audience includes both homeowners and renters, split them into separate lists. Th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
is will free you up to say exactly what you want to exactly who you want. For example, you could speak directly to renters by offering them a first-time buyer's seminar.
That's just one of many ways to segmen
That's just one of many ways to segmen
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
your list. You can also break it up by age, neighborhood, buyer vs. seller, prospect vs. customer, home value, etc. Sure, it takes more effort on your part. But in this age of information overload, you have t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o make your message specific and relevant in order to make a connection.
3. Analyze Your List
Your list connects you with your audience, and your audience determines your direct mail success. So g
3. Analyze Your List
Your list connects you with your audience, and your audience determines your direct mail success. So g
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ve your list the attention it deserves. Ask all the hard questions: Is my list up to date? Is this the best possible list for me to be using, given my objectives? Is my list too general? Should I segment it in
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o groups?
Optimize your list(s) every chance you get. And make sure you protect it by saving it in various places — on your computer, on a disc, on the Internet somewhere. Can you imagine how devastating it w
Optimize your list(s) every chance you get. And make sure you protect it by saving it in various places — on your computer, on a disc, on the Internet somewhere. Can you imagine how devastating it w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ould be to lose a list of past clients?
4. Simplify Your Message
Postcards are small and direct. That's an advantage they have over a direct mail letter. With no envelope to get between you and yo
4. Simplify Your Message
Postcards are small and direct. That's an advantage they have over a direct mail letter. With no envelope to get between you and yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r recipient, the message can make an immediate connection.
"Immediate" is the key word here. Limit your postcard to one main idea, and keep your language clear and simple. That doesn’t mean you should talk do
"Immediate" is the key word here. Limit your postcard to one main idea, and keep your language clear and simple. That doesn’t mean you should talk do
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
wn to your audience. It just means you should make your message and your offer so clear that readers "get it" upon first glance.
When you confuse a reader, you lose a reader. So make your message clear.
5
When you confuse a reader, you lose a reader. So make your message clear.
5
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Clarify Your Call-to-action
First off, make sure you have a call-to-action. Without one, your postcard is just a piece of paper in a mailbox. It doesn’t give anyone a reason to do anything. So make s
First off, make sure you have a call-to-action. Without one, your postcard is just a piece of paper in a mailbox. It doesn’t give anyone a reason to do anything. So make s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ure to include a call-to-action on your postcard. Just as important, make your call-to-action clearly visible. Put it in a colored box where it can’t be missed. Or put it in a bigger, bolder font than the rest
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
of the copy. Make it impossible to miss.
6. Offer Multiple Ways to Respond
Give your recipients as many ways to respond as possible. Some people don’t like to call strangers right off the bat, so
6. Offer Multiple Ways to Respond
Give your recipients as many ways to respond as possible. Some people don’t like to call strangers right off the bat, so
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
cater to this by pointing them toward your website. Other people are more direct, so cater to them by listing your phone number and email address. If you’re marketing to relocation prospects (who might not liv
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
in the area), give them an 800 number to call.
** You may republish this article on your website as long as the byline, author's note and hyperlink are left intact. Please include the article in its entirety
** You may republish this article on your website as long as the byline, author's note and hyperlink are left intact. Please include the article in its entirety
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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