Tags |
|
|
Links |
|
|
Digg It - Postcard Marketing Tips for Real Estate Agents
If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion.
Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards
Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are cost-effective, versatile and targeted.
But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the "how" of postcard marketing.
To be exact, this article will sh
But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the "how" of postcard marketing.
To be exact, this article will sh
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ow you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods:
Step 1 Identify Your Audience
When creating your postcard message, start by identifying your aud
Step 1 Identify Your Audience
When creating your postcard message, start by identifying your aud
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.
Here's an example of how your Q&A might go:
1. What area do I want to represent? Happy Town,
Here's an example of how your Q&A might go:
1. What area do I want to represent? Happy Town,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ermont.
2. Am I focusing on buyers or sellers? Buyers.
3. Any particular type of buyer? First-time buyers.
4. Where might I find them? Apartments. Perhaps living with relatives in the area.
5. What's important to them? Learning about the home-buying proces
2. Am I focusing on buyers or sellers? Buyers.
3. Any particular type of buyer? First-time buyers.
4. Where might I find them? Apartments. Perhaps living with relatives in the area.
5. What's important to them? Learning about the home-buying proces
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s.
6. What else is important to them? Finding an agent they're comfortable with.
Step 2 Create Your Audience Statement
When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience state
6. What else is important to them? Finding an agent they're comfortable with.
Step 2 Create Your Audience Statement
When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience state
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
ment, and it will help you set your postcard marketing objectives (Step 3).
Here's what the audience statement might look like from the example above:
"I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, th
Here's what the audience statement might look like from the example above:
"I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ey probably live in nearby apartments or with relatives (so I should send my postcards to homes and apartments in my farm area). These people will want to learn about the home-buying process in order to feel more comfortable with it."
You're probably starting
You're probably starting
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to see the value of an audience statement. In fact, you might even have ideas popping up on how to connect with such an audience. And that leads us to our next step...
Step 3 Determine Your Objective
Now that you know your audience, you can set
Step 3 Determine Your Objective
Now that you know your audience, you can set
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the objective for your postcard marketing campaign. Ask yourself, "What do I want to happen as a result of sending my postcards?"
Here's the key to this step. Don't ask your postcards to do more than they're capable of doing. For example, don't use postcards
Here's the key to this step. Don't ask your postcards to do more than they're capable of doing. For example, don't use postcards
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to try and convince recipients that you offer superior service. That's a common mistake, and it's too much to ask of an 8"x5" piece of card stock.
"Superior service" cannot be conveyed through a postcard. It can only be conveyed through a working relationship
"Superior service" cannot be conveyed through a postcard. It can only be conveyed through a working relationship
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
.
So let's scale back the objective until we find something that (A) gives the postcard a more realistic task, (B) follows a more natural sales progression, and (C) capitalizes on known consumer behavior.
Let's use our postcards to generate a response from r
So let's scale back the objective until we find something that (A) gives the postcard a more realistic task, (B) follows a more natural sales progression, and (C) capitalizes on known consumer behavior.
Let's use our postcards to generate a response from r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cipients.
Now that's something a postcard can handle especially if you create a compelling message with a strong offer. And since we know from statistics that most consumers end up choosing the first real estate agent they contact, we're capitalizing on kno
Now that's something a postcard can handle especially if you create a compelling message with a strong offer. And since we know from statistics that most consumers end up choosing the first real estate agent they contact, we're capitalizing on kno
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
wn consumer behavior.
Following our first-time buyers example, maybe we will promote a free home-buying seminar to generate interest and response. After all, anyone can benefit from a home-buying seminar but especially those who've never bought a house befo
Following our first-time buyers example, maybe we will promote a free home-buying seminar to generate interest and response. After all, anyone can benefit from a home-buying seminar but especially those who've never bought a house befo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
re.
Step 4 Conduct Your Mailing
This step will vary depending on your audience and your objective. But you've done the most important parts already. You've determined your audience. You've identified what it is you want your audience to do. And
Step 4 Conduct Your Mailing
This step will vary depending on your audience and your objective. But you've done the most important parts already. You've determined your audience. You've identified what it is you want your audience to do. And
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you even have some ideas on how to motivate them in that direction.
Continuing our first-time buyers example, this step might involve sending a postcard that promotes a free home-buying seminar.
Step 5 Evaluate Your Response Rates
Make sure you
Continuing our first-time buyers example, this step might involve sending a postcard that promotes a free home-buying seminar.
Step 5 Evaluate Your Response Rates
Make sure you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
have some way to track the responses you get back from each mailing. This will allow you to compare one postcard message to another to see which one performs better.
In the first-time buyer example, this could be as simple as tracking the number of RSVPs, or
In the first-time buyer example, this could be as simple as tracking the number of RSVPs, or
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
asking people in the seminar how they heard about it. Record the number of people who attend the seminar as a direct result of the postcard, and you've measured your response rate.
Armed with this information, you can experiment with other versions of the pos
Armed with this information, you can experiment with other versions of the pos
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tcard to see which one performs or "pulls" the best.
Conclusion
There you have it a structured and logical approach to postcard marketing. Identify your audience. Create your audience statement. Determine your objective. Conduct your mailing. Ev
Conclusion
There you have it a structured and logical approach to postcard marketing. Identify your audience. Create your audience statement. Determine your objective. Conduct your mailing. Ev
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
aluate the response. Five easy steps!
And here's a step that will follow automatically succeed.
** You may republish this article on your website as long as the byline, author's note and hyperlink are left intact. Please include the article in its entirety
And here's a step that will follow automatically succeed.
** You may republish this article on your website as long as the byline, author's note and hyperlink are left intact. Please include the article in its entirety
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30924/diggit-Postcard-Marketing-Tips-for-Real-Estate-Agents.html">Postcard Marketing Tips for Real Estate Agents</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/30924/diggit-Postcard-Marketing-Tips-for-Real-Estate-Agents.html]Postcard Marketing Tips for Real Estate Agents[/url]
Related Articles:
Writing Your Own Check - Printed Pens To Promote
Creating (And Profiting From!) Your Online Community
Bookmark it:
|