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Managing numerous successful recruitment campaigns has shown certain factors must be taken into account to achieve the highest level of s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uccess. Meet and exceed your blood donor recruitment goals by following these steps:

1. STOP LIMITING POTENTIAL FOR SUCCESS. Call

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng only active donors eliminates a large pool of donors. Seeking to reactivate lapsed donors is critical to execute the most successful c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mpaign.

2. STRATEGICALLY PLAN YOUR CAMPAIGN. Different methods are required to attract new donors than to reactivate lapsed donor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Plan on reaching out to lapsed donors at least twice a year.

3. CLEANSE YOUR DATABASE. Dialing out-of-date telephone numbers is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the surest path to a failed recruitment campaign. Considering that 40 million Americans relocate each year, and many do not register for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arding addresses, databases may have as much as 50% inaccurate information.

4. TEST, TEST and TEST. Implementing call programs us

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng untested scripts is a recipe for disaster. Use one or two of your best telerecruiters to develop an appeal you know donors will respon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to positively rather than something you hope will work.

5. BE SURE RECRUITERS UNDERSTAND BLOOD DONATION. You must be sure your t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

elerecruiters are knowledgeable and prepared to educate potential donors as needed. Use role playing in training and daily recruiter coac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing to improve performance.

6. UNDERSTAND YOUR AUDIENCE. Gather information that gives you insight into your donors’ tendencies.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou must know why prospects are saying no to develop an appeal that generates positive response.

7. ANALYZE DATA TO ENHANCE PRODUCTIVI

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Y. Segmenting data to identify trends will aid to increase success of future campaigns. Analyzing historic donor show data may help y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou identify a particular fixed or mobile site that has more success than others in reactivating lapsed donors.

8. MAKE IT CONVENIENT.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

/b> Donors give blood not only out of altruism, but because it is convenient. If it takes effort for a donor to travel to a fixed site, t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at is a reason to say no. It is vital to fully utilize your scheduling tool by letting recruiters schedule for both fixed and mobile site

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

9. UTILIZE INCENTIVES WISELY. While an occasional tee shirt or other minimal incentive may increase your donation level, do not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

count on it to be the key to your campaign’s success.

10. UNDERSTAND YOUR COSTS. Establish an accurate cost-per-draw by reviewin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

demographic information about your donors; such as amount of time between donations, who responded to which appeal and at which site the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

donation was made. You may find that outsourcing all or part of your telerecruiting decreases costs while allowing you to meet your goals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Attention Blood Centers! Save More Lives With These 10 Steps!!

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