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Digg It - Blurbs-Think Pithy
Sometimes a “blurb” can go a long way toward helping stir up
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
interest in a newsletter or in a web site than an average len
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
th article. Generally, a blurb is defined as a pithy paragrap
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
h that gives out enough details to generate an, “I want to le
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rn more” response from the reader. As a rule of thumb, most b
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
lurbs are one paragraph in length and contain no more than 10
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
words. Alternately, two or three smaller paragraphs can also
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be effective, depending on the room available.
A blurb can
A blurb can
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e particularly useful when you want to attract attention to a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
topic, without setting aside an entire web page for an artic
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e. A link at the end of the paragraph such as: More… can gene
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ate the needed click through to the rest of your article or d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
irectly to the product that you are selling.
Blurbs are part
Blurbs are part
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cularly good devices when placed on the outside of a newslett
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er, especially on one that has been tri-folded and gets maile
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
out. One part of the two exposed folds of the newsletter con
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
tains the address, while the other exposed area is typically
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lank. Use that blank section to make your pitch in the form o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f a blurb that will compel the reader to open the newsletter
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
p and continue reading it instead of pitching it in the trash
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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