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Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

profit? Maybe, as long as you follow some proven guidelines. Here are a few of them.

Niche an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

grow rich
Your catalog needs to fill a specific void in the market. All of the successful busi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ness-to-business (B2B) catalogs target a narrow slice of a larger market. In the home workshop marketplac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, U.S. General Supply sells tools, nuts and bolts. In the business products marketplace, Chiswick sells p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ackaging supplies. If you try to produce a catalog that sells everything to everyone, you will sell not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing to anyone. You need a niche.

One way to niche
If your current catalog sells many p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

roducts to many audiences, consider producing a mini-catalog that sells just one line of products (laptop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, for example) or that sells multiple products to just one audience (laptops, desktops and servers to b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anks, for example.

Target the decision makers
In B2B catalog sales, you are often sell

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng to more than one person. Often, someone influences the buying decision, another person authorizes the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

urchase and yet another person places the order. Make sure your copy meets the unique needs of each aud

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ience that your catalog must reach.

Use even prices to suggest premium quality
Murray

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aphel, in the book 2,239 Tested Secrets for Direct Marketing Success, says even prices suggest hig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

her quality. I agree. You don’t increase sales of a $10,000 automated payroll system by offering it for $

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

,995.

Make it a keeper
Add how-to articles, editorial features, industry news, user ti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ps and other helpful information throughout your catalog to give it added value as a reference guide—on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that customers keep longer.

Keep it fresh
Prevent prospects from thinking that your l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

atest catalog is the same as the old one they already have. Change your cover graphics with each new cata

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

og, and display a prominent banner that says “38 New Products” or “10 More Pages” or something similar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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My favorite method of starting a business, launching a product or service is the old fashioned, do it myself, Bootstrapping. The ability to bootstrap a startup eliminates so many of the hurdles normally confronting the entrepreneur. Raising money, building inventory, dependence on support from others and assembling fixed overheads is mitigated when you bootstrap your new venture.

Marketers from every niche have common ground when it comes to bills. Yeah, every month there's a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you'll even break even? You don't have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.

What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing.

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