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One of the great joys of the holiday season involves receiving the stack of catalogs that invariably clog the mailbox at the end of my driveway.

Not with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

standing the hernia I get from carrying them to the house, or the three acres of rainforest timber it took to print them, holiday catalogs provide a never

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

-ending opportunity to look at stuff I don't want to buy.

Unfortunately, when I do finally decide what I want to buy for those on my holiday shopping lis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t, I find the one catalog I need mysteriously absent from the 6-foot stack.

Fortunately, a new service at Google makes hunting through catalogs to find t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he perfect gift for yourself or others an absolute breeze.

Log on to http://catalogs.google.com/ and test out Google's latest offering in an attempt to o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rganize all information on the planet.

At the time of this writing, Google's database of catalogs boasts over 6,000 catalogs covering everything from gol

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f to music to footwear.

The index allows you to browse catalog content either by entering keywords in a search box, or choosing categories in their direc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tory-style listings.

If you want the latest L.L. Bean or Harry and David catalog (or any other), you can perform a search for a specific catalog by name.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If Google doesn't carry a specific catalog, you can click the "Help Google Add More Catalogs" link on the main page of the catalogs directory to suggest

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they take a look at it.

I personally think Google is very serious about developing this service because they do something here I've never seen them do b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fore: they provide a physical mailing address and invite you to actually "snail mail" them a catalog you want added.

I decided to put the service to the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ultimate test by searching for what, at least for me, represents the ultimate catalog purchase from 2003: the singing trout (a.k.a. the "Boogie Bass")!

I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f they could find that honey of a holiday gift, the service gets my seal of approval.

Of course, in a nanosecond, Google found it in multiple catalogs al

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ong with such holiday gems as the "singing fish" and the "TV Caddy."

On a serious note, a search for "Ford F250 accessories" yielded some very helpful in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

formation on catalogs where I can get parts and goodies for my truck.

So, this service goes way beyond searching catalogs with only the "As Seen On TV" g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

adgets, and gets into some serious niche product information.

Back before the Internet, search engines, and online research, catalogs actually represente

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d an inexpensive way for vendors to publish product information targeting a niche audience.

It makes perfect sense that the Web's largest search engine s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hould start cataloging catalogs and combine print publications with online search.

The only drawback to Google's new catalog browser is that you can't ci

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rcle the items you really want (writing on your monitor tends to damage it) and then strategically leave the catalog where Santa (or your wife) can conven

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iently find it and catch a clue as to your greatest wish.

But, you can always send Santa a web link to the items on your list!

Copyright 2005 Jim Edward

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Google's Next Step: Are Print Mail Order Catalogs Dead?

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