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The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business’

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

name in everyone’s mind, constantly. But how do you do that without annoying your business customers, or divvying

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

up a lot of time and money?

A full color postcard can easily fit the bill if you send one every month or so. It k

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eps you at the forefront of their thoughts so that when they require something your business sells, you are the fi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st one they call. Plus, they work hard for their money, because:

1. They are very inexpensive to produce compared

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out.

3. Full color

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ostcards can be sent quickly – as quickly as regular mail, and may even get there faster because of their size.

4

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Small or large full color postcard mail outs cost about the same, unlike full blown direct mail pieces, which can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cost dramatically less as the numbers increase.

5. People are less likely to throw away a full color postcard the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a direct mail marketing piece. Even if they only glance at it, if they are in need of your services, you’ve gotte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

farther than the letter that never even got opened.

6. More versatile than a letter, a full color postcard can b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

whatever you need it to be: casual, formal, sales pitch or welcome to the area!

7. Full color post cards can be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sed for customers to send back interest. You’ve probably noticed these types of cards in your favorite magazine: a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

postage paid postcard that is already filled out with your personal information, so all you have to do is tick a b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

x or two, and put it in a mailbox. Because it’s easier and simpler for your customer to use, it’s bound to be used

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more often.

When it comes down to it, full color postcard mailings are an excellent way to get the attention of n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

w and existing customers at a fraction of the cost, with a usually a larger response rate. Just make sure to send

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut full color postcard mailings frequently, and over an extended period of time, to reap the most rewards possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Doubtless, the business world nowadays is based on advertising, on the image you have built on the market. A crucial point is to have your business on-line, to have a website. Although it seems to be easy at the first sight, when you launch this project, you discover that it can be more difficult than you would have thought.

With the summer heat here and breaking records you are more aware of using sun block, wearing light colored clothing and drinking more water. You wouldn't even think of sending your kids to the beach without sun protection on. So why are so many business owners running their business without protection?

What behaviour maximises the chances of thinking of great ideas? What behaviour maximises the ability to nurture ideas until they begin to reveal their potential?

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