Digg It - Business

For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wner the direct response website is the key to real profits.

Purpose of direct response website is very simple. It just takes orders. The customer reads your product

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and decides either to buy or leave. Simple and pure business. No confusion at all.

What is a direct response website?

It is a site which aims at stimulating a resp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nse from the customer. It focuses on selling a product and getting an immediate response. The response can be a purchase or a lead generation. Mostly it is in form o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a sales letter featuring a product and having an order link at the end.

When a customer comes to direct response website he simply has two options. Either he buys t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e product or leaves.

Beauty of this site lies in easy to reach and accomplish the final deed or sale in just one or two clicks.

A site which requires more than thre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

clicks to reach the order page cannot compete with a direct response site when it comes to making sales if they are getting the same traffic.

The reason is simple.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ase of reaching and reacting to the order.

So if you want to make good money out of your product or want to get ever pouring leads write or get written a killer sale

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

letter, setup a direct response webpage with your order link and go.

The next thing you do is just count your sales.

There are a few things that you need to take c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re of. A theme based domain name and a good sales letter. If you cannot write one hire somebody who can. A little search and queries in the forum will surely get you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne.

The principle of direct response website can also be applied to your existing website. Make your site such that when traffic comes to you it stays till it has go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e through what you are offering. Here are few tips

# Do not post unnecessary links on your home and product page

If there are too many internal links the customer g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts confused. If there are external links you have already lost the traffic before you could sell something. Design your site with the concept in your mind that your l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nks should pull the visitor to the page where you are selling. Otherwise you have already diluted effectivity

# Your sales page should not be more than three clicks

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

way maximum.

Earlier your potential customer reaches there better the results will be. All your customers are not on fast loading connections. Who will go through un

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ecessary hassles to reach your sales page if the work is tiresome? So make it easy for them. Everybody likes a comfortable experience.

# Design your site to be fast

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oading Everybody including me and you hates slow loading sites. Your customer will turn away before your site appears. Cut those unnecessary graphics and test yourse

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f for the results.

I will end the article with a quote from a leading internet marketing guru –

“A web site created out of a hot sales letter and an image of your p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oduct will make you much more money than a web site full of links ever will. This may be the exact opposite of what you have heard. If it is, then what you heard was

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rong”.

It was true when it was written. Repeated tests have shown that it is still true.

And it will stay this way.

See it your self.

Copyright 2005 Arun Pal Sing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/31030/diggit-Magic-Of-Direct-Response-Website.html">Magic Of Direct Response Website</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/31030/diggit-Magic-Of-Direct-Response-Website.html]Magic Of Direct Response Website[/url]

If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is the one that everyone remembers after the show is done and packed and everyone has gone home.

Talking about oneself tends to conjure up images of conceit, self-centredness, egotism and the likes. It’s especially difficult when so many of us have been conditioned to believe that it is wrong to call attention to ourselves. On the contrary, it’s when we don’t, that opportunities pass us by. A chance for promotion eludes us because we believe the boss already knows what we can do.

Two more African American gentlemen and one woman that have contributed to the growth of American society - yet their accomplishments have been lost to succeeding generations.

Tags

Links

Digg It - Magic Of Direct Response Website

Related Articles: