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Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales fro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

m existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

self-mailer. You can use postcards in dozens of ways to promote your business.

attract new customers

gene

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ate leads for your sales force

generate traffic at your trade show booth

drive buyers to your website

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

strengthen relationships with your existing customers

secure sales appointments with qualified prospects

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

li>announce a special offer

nurture relationships with long-term prospects

introduce new products and serv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ces to your customers

persuade prospects to try your demo software CD

increase traffic to your retail stor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

invite clients to your event

persuade prospective clients to invite you onsite to conduct a needs analysi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

announce the opening of your new business in a neighborhood

announce a special offer

win back i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

active customers with a special promotion

publicize your new business hours

announce that you will be in t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e area on a certain date

show that your real estate firm has listed or sold a home in the reader’s neighbourhood

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

remind a customer that her car is due for a service

announce to clients that you are moving, giving your new a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dress

survey your clients

announce the re-opening of your business after renovations are complete

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

>distribute a coupon that gives the holder a discount at your store

announce the opening of a new location near your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

customers and potential customers

remind customers when the product that you sell (such as home heating oil) is read

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to be replenished

send a follow-up note after sending a sales letter

send a thank you note

remi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d customers of a seasonal deadline for ordering

announce a retirement

capture names and addresses of poten

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ial customers by asking them to mail back your warranty card

keep in touch with clients with a simple “We’re thinkin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

about you” message

introduce a new manager, sales person or customer service rep

offer a mystery gift tha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is redeemed by visiting your business

announce that you are going out of business (may it never happen!)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Without this one important element it won’t matter much how great your copy or you offer is, because few will ever read it.

Clear copy makes it obvious what your product is. The mystery approach to sales doesn't work. Be up front, be honest, and tell your consumer what you have to offer and what they should do about it. They will make an informed decision.

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Digg It - Business Postcard Marketing: 35 Ways to Use It

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