Digg It - Business

This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY.

It’s a no-brainer.

Once I tell you what it is you’re probably going to say, “Oh that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

? I already knew that.”

But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing tip why isn’t everyone using it?”

That’s a go

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d question. I don’t know. Maybe most small business owners think it’s too much of a hassle?

Not so.

It doesn’t take much time. Costs little. You could even pay a high school geek to do the computer stuff for you if you don’t feel like mes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing with it.

The financial rewards can be huge... if you do it right. But this seems to be a small business direct marketing tip most people are happy to ignore.

So what’s the big tip?

Simple.

Every time you do business with a new custom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r ask them if they’d like to sign up for your free “e-mail alert.” Tell them you periodically offer specials and discounts for customers and ask them if they’d like to be included on your list so they can know when you have them. Many cus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omers will gladly sign up.

Then … use your list.

Offer your customers something…

… specific …

… limited …

… and of value to them as well as yourself.

Let’s pretend... just for discussion’s sake... you’re the owner of Little Town Diner

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n Smallville.

You’d place a little E-mail address sign-up book right next to the cash register. Include spaces on each page for customers to write-in both their name and a Email address. Have the cashier invite customers to sign it.

Build

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

p your list of names. It’s valuable.

Suppose every Wednesday is a slow day at the diner. On Wednesday mornings you start sending out an Email like this one to your list.

**********

Hi (Customer’s Name),

Pat here… from the Little Town Di

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er. How’d you like for me to do the cooking tonight? I just got a HUGE shipment of chicken breasts in today and I’ve got to move these babies out!

So I’m running a SPECIAL today…

Pat’s 2 for 1 Special (today only- - eat in or take out)

2

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uicy, tender barbecued chicken breasts... 2 baked potatoes or French fries on the side... 2 servings of string beans or cole slaw...AND...2 slices from any of our delicious pies-of-the-day (your choice).

Don’t want to eat out? No problem.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

We can have your dinner packaged and ready for you to pick up at your convenience if you place your order before 3pm. Let us know about what time you’ll be in for your pick-up.

**********

Or… here’s another way you could apply this small b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

siness direct marketing tip …

**********

Hi (Customer’s Name),

Pat here. I want to say, “thank you” for making Little Town Diner a part of your dining experience. Serving folks like you is what makes our business so enjoyable.

To formall

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

say, “thanks” I’d like to offer you a special discount this week. If you visit us between now and Sunday tell your waitress you want the “Thank You Discount.” You and your family can order anything on our menu and get 20% off.

Now remembe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

- - you have to ask for the discount to get it. This offer is just our way of saying, “thanks” for choosing us to serve you.

Thanks Again,
Pat

**********

There’s no limit to how you can use this.

If you’re a tree trimmer you could

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

se this small business marketing tip too.

Let’s pretend you drop off some of the wood from your tree cutting business to someone who makes mulch. This person tells you one day, “I’ve got a LOT of excess mulch here I’d like to get rid of for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cheap. Do you know anyone who might want some?”

So you e-mail your list…

**********

“Hi (Customer’s Name),

Fred here… from Smallville Tree Trimming Service.

I’ve got a friend who has a lot of mulch. They practically want to give it away

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can have as much as you want for $xxx per yard. Every yard of mulch covers xxx square feet.

If you’d like some call 800-555-5555 and place your order. It’ll probably go quickly at this price so call and reserve yours now.

I’ll even d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

op it off at your home to save you the hassle of having to pick it up.

Sincerely,
Fred

**********

You then split the profits with your friend who is in the wood mulch business. The people on your list know you. They trust you. Yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

’ve done work for them before. They’re more likely to buy from you than from anyone else.

Many on your list aren’t going to be interested in mulch. Some of them will... and they’ll be glad you contacted them with a great deal to help the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

out.

This small business direct marketing tip applies to ALL types of small businesses.

Get your message out. The people most likely to buy from you are waiting to hear from you. You can contact them for next to nothing. Anytime you want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/31041/diggit-The-Easiest-Small-Business-Direct-Marketing-Tip-Youll-Ever-Get.html">The Easiest Small Business Direct Marketing Tip You'll Ever Get</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/31041/diggit-The-Easiest-Small-Business-Direct-Marketing-Tip-Youll-Ever-Get.html]The Easiest Small Business Direct Marketing Tip You'll Ever Get[/url]

Brand Management is not only about the customer but the employees as well. If you want to create a brand that stands for service and experience then you must buid it around the employees. The employees afterall are the ones delivering the experience to your customer. Discover what makes a brand successful.

In today's world, nothing is really safe anymore. But some jobs are dangerous no matter where you live. We'll take a look at some of the most dangerous jobs around.

Explore the significance of measuring the success of your diversity strategy. Nu Leadership is a column that explores the changing workforce and social environment as it relates to leadership development.

Tags

Links

Digg It - The Easiest Small Business Direct Marketing Tip You'll Ever Get

Related Articles: