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If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

potential buyers, some of which have worked extremely for well for my clients.

feature a wacky photograph
use a photo of your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

product in an unusual setting

make an outrageous (but true) claim

state your unique selling promise in an intriguing way

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

present your prospect's problem (the one that your product or service solves) in a compelling way

ask a provocative question, and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

put the answer on Side B

feature a short quiz that stimulates interest in what you are selling

just be blunt and put your offe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r in big letters ("SAVE 20% ON YOUR ORDER!")

quote someone famous saying something profound about your product or service

quot

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a diet for 14 days and so far all that I've lost is 14 days."

show a before and after photograph

show a photo of your product

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in action

feature a series of photos that demonstrate your product in action

ask a question that includes a blank, like this _

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

__________, which the reader fills in

borrow credibility with a photo of a famous person using your product

show a customer us

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)

show a photograph of the post

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

card sender, and include a personal message from that person, in quotes

create a sense of immediacy by circling the date of your deadlin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e for ordering on a calendar, and using that as your visual

present your offer visually (if it's a discount, show the amount of money sa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)

demonstrate that you understand your prospect's

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

challenge by showing a photo of a prospect facing that challenge

dramatize your product with a close up photo of an unusual part

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

design your postcard to look like a high-end invitation

ask a "true or false" question that is answered on the other side (eventuall

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

communicates your selling proposition in a compelling (and perhaps funny) way

whatever you do, remember that the goal of Side A of your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Winning Workplaces Executive Director Mary Corbitt Clark points to employee empowerment practices at minimill steelmaker Nucor Corp. as steps toward greater organizational adaptability and, ultimately, profitability.

What would you do it you had to take time off from your internet marketing business. Let's take a look at a couple of easy things you could do in advance to keep your business running without losing momentum.

What I want to show you today is how remembering conversations with your customers will keep them coming back to you over and over again.

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