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Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

consumer of a product or service. Another way of looking at direct marketing is selling to a con

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

il package. It means that salespeople are not physically moving your product; promotions are. Di

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rect marketing is a simple approach but also can be useless if not done right.

In today's worldwi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

de marketplace, direct marketing takes on many different shapes and sizes. Some companies use dir

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ect marketing as just one of the ways to sell their product. Others use direct mail ads exclusive

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y to attract their buyers. For most, direct marketing is integrated into the entire scope of a ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rketing campaign.

Smart direct marketing people are using more and more sophisticated ways to rea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ch their target market. Databases are used to examine who would be their most likely customers. T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heir habits are tracked in a number of ways including questionnaires, polls, studies, and by placi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng “cookies” on their computers to track their movements on the Web.

The most common and most rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ognized form of direct marketing is a direct-mail campaign. A database is generated to form a li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st of potential customers and specific information and promotions are aimed especially for them. T

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is gets the information directly into the hands of the people most likely to purchase the products

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

being offered.

Direct marketing offers advantages over other forms of marketing such as network

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

marketing and broadcast marketing. With direct marketing, you can target a very specific group.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

A company can make the campaign large or small, depending on their budget. Ads can be test market

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed to see if the response rate is good before a larger campaign is started. Also, you can customi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ze your direct marketing efforts to your former customers by compiling a database from past orders

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Direct Marketing Puts Information In The Buyer's Hands

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