Digg It - Business

We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rganisations send out so called junk mail - because it works!

I dump most of my junk mail just like everyone else, but every so often I'm attrac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted and respond to something that comes through the mail. Whatever it is, grabs my interest just at the right time. Sometimes it's a mailing I'

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve seen several times and I've been slightly interested; however, there comes a time when I decide to do something about it.

Research has shown

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat, on average, people need to see an advertisement seven times before they respond - it's the same with direct mail.

I'm not looking for a new

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

credit card at present; however there are thousands of people who are. These people will respond to a credit card company mailing because they w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ant a new card with a better interest rate or because their other card is at its limit or they want to transfer a balance.

It has to be said tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t the average response rate for direct mailing is less than 1% and as you'll appreciate, the large organisations send out millions of direct mail

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rs. Small to medium sized businesses can have success with direct mailing by keeping it small, focussed and personal.

Target the right people -

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You need to have a good mailing list. The best one you can have is the one you've built yourself. You build it with all the contacts you make fro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

m your networking and all the enquiry phone calls you receive. (If anyone contacts your business you need to capture all their relevant informat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion. Tell them you'll add them to your mailing list so that they'll receive all the up to date information)

Buy or rent a mailing list - There a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e many reputable suppliers (and some not so reputable) who'll supply you with a closely targeted list. If you wanted the names of Transport Mana

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gers in the food industry in your city - then they can provide it. For consumers, they can supply details of people by zip or postal code, age gr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oup, gender, special interests etc. You could probably get the details of female accountants under thirty, interested in fishing and living in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a specific area of your city or country. (Not sure why you'd want that, but I'm sure you get the point)

The product or service has to be appeali

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g - It has to have benefits or problem solving abilities for the person you're targeting

It must be clear - easy to understand and be believable

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

There must be a call to action - There are three things that someone will do with a piece of direct mail - 1. Scan it and throw it in the trash

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

2. Put it aside to make a decision later. (However later never comes or when it does, most mail will hit the trash) 3. Take action - Phone the f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ree number or tear off the pre-paid reply coupon or complete the order form

It's vitally important that your mailing prompts action immediately

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Purchase decisions are usually not cognitive; they are emotional. Emotional decisions are more difficult to understand but easier to change.

A promotion does not necessarily mean financial benefits, it also means more responsibility. Before you look to get a promotion on your Job there are certain things you must take into consideration.

As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise.

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