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So how do you do it?

Direct mail marketing. When it comes to marketing your product or services there are two basic cha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

llenges:

1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for mor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

?

Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.

The postcard—direct marketing’s se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ret weapon…

One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s work so well they can be considered one of the key small business marketing strategies.

"I switched from sending out

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a monthly newsletter to my mailing list, to sending out full color post cards.

Not only did it save me money on the cos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of printing, but it saved me the hassle of having to prepare the mailings.

Feedback has been very positive from our cl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!"

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Kerry Fuller, Realty Executives

Direct mail marketing strategies…

To get new customers all you need to do is:

1.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

et their identities (mailing lists do this).

2. Reach them (direct mail does this).

3. Attract their attention and get

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your message across (post cards do this perfectly—you don’t have to open them!).

4. Get them to contact you. (Your mai

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing piece, letter or, preferably, post card, will do that if it’s well designed and written.)

5. The rest is up to your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ability to sell.

To get your existing customers to come back for more all you need to do is:

1. Keep accurate records

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of your customers (anyone who has ever bought anything from you) in a database and keep it current.

2. Send them freque

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep cont

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

acting them. Tell them about new products or services. Get them to respond.

3. Obviously you have to deliver excellent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ervice or a great product. You will get results with these marketing techniques even if you don’t deliver good service o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r a great product, but it won’t last long and you won’t be able to maintain it.

4. Remember, the size of your customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ase and the number of mailings to it determines how much income you make. Fact.

So, do it correctly and you cannot fail

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are a number of options for investing in China or forming partnerships for business in China. Careful consideration must be given to Chinese regulations and taxations policies.

Change is happening all the time. It is part of the natural order of things, but in business many of us resist change. This article takes on change giving examples of companies that have embraced change and those who have resisted change.

With decision makers being pressed for cost savings, a simple packaging product can help save your company a lot of money!

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