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1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be remembered? Do you want to educate prospects about benefits? Recently, Brand Identit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Guru was hired to expand a clients direct mail efforts, so we created a direct mail pie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ce to showcase our clients related capabilities. Now direct mail accounts for nearly 30%

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of our clients new business.

2. Research your market: Explore the companies on your ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ling list so you can refer to their needs. Find out the top two issues and pain points t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat the company faces.

3. Be relevant: Your direct mailer should resemble something yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r client might use or buy.

4. Plan a campaign: The best direct mailers complement your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

PR, Advertising, Marketing Strategy and Sales efforts. Ultimately, each piece should bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld a cohesive, identifiable whole.

5. Attend to details: Find out the name of that pur

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hasing agent or marketing contact and spell it right, proofread your words and double ch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eck visual placement. Even an award winning direct mailer is useless unless you send it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o the right person at the right time.

6. Keep em' coming: Send a series of direct mail

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers regularly based on your clients needs. To find out what those are, simply ask client

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

how often they'd like to hear from you. Generally, December is already crowded with mai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ings, so BIG suggests waiting until February. Bulk mailers are good monthly and targeted

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mailers quarterly.

7. Follow up: If you don't follow up, all your efforts could slam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o a halt. Initiate a dialogue with clients by making phone calls within a week or two af

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ter your mailing, especially if a client requests it. And of course, don't waste time di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ling hundreds of phone numbers, but know that it's worth the effort for smaller mailings

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you don't know what you’re raising funds for or how much you want to raise how will you ever know if your campaign was a success?

Market research is one of the most valuable selling tools a show organizer has. With the Online Expo becoming more and more of an industry presence, here are five techniques that augment traditional market research methods.

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