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Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign shou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ld draw a .5 to 1 percent response. These 10 tips will help you get the results you want:

1. A clear, bold headline. On the envelope or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not clutter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer.

2. A graphic that supp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orts the message. The graphic should be easy to understand and add to the message the headline is trying to convey. For instance, if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are trying to get people to list their home you would want to show a home with SOLD sign clearly visible out front. That graphic reinfo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rces the message more than a simple picture of a home.

3. Color that pops. Make the headline and other text stand out by using a color

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat stands out from the background color. When you look at the card, ask yourself, "What do I see first?" If your answer isn't the headl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ine, you might want to tweak the colors.

4. Subheads that lead into text. If you have a couple of paragraphs of text with no lead in, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

here’s nothing to entice people to actually read the copy. A subhead will give people a place to start reading. If you have only a 100 w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ords or so you may be able to get away with it, but if the text gets any longer than that the average reader will want to have some guid

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eposts along the way.

5. Benefits, benefits, benefits. One of the biggest errors people make in advertising is stating features, rather

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

than benefits. For example, never assume recipients know what benefit can be derived from a lower interest rate on their mortgage. Let

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

them know how their monthly payments will go down.

6. The offer. An offer is always a good idea and should represent a specific reason

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o call now, such as “Limited supply” or “Interest rates are climbing.”

7. Your company name and logo. Although this needs to be on the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mailer, it shouldn’t overshadow the offer. Customers care most about what you can do for them.

8. Call to action. Tell prospects exactl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y what you want them to do. “Call today for more information” or “See us online” are two of the most common desired actions.

9. Contact

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

information. Provide your name, phone number, and Web address directly following the call to action. Whatever you ask prospects to do,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

give them the means to do it easily.

10. Return address. A return address ensures you’ll get returned mail from the post office and sen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ds a message that you’re an established professional. People feel better knowing the company they’re dealing with has an actual location

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article talks about what business coaching is about and not about. This is a short read but filled with information.

Business cards are your allies in making your business thrive. It is the vantage point that connects clients to you and to your business.

This is for everyone who is sticking with a job that no longer fits. Maybe it was right for awhile, for a certain time and place in your life. But not anymore. When was the last time you jumped out of bed with excitement about what the day would bring?

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