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Mick Jagger said, “You can't always get what you want.” But it doesn't stop us from trying…and it shouldn't. Yet what about those times when we're less effective at

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

communicating our wants and getting our reward. That can be frustrating when we try to put ideas across and wonder why others don't seem to share our enthusiasm or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nterest. For personal to business communications here are a few simple concepts important to maximize your power of persuasion.

First, keep in mind the two fundamen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

al human desires: to make a contribution or difference and to be received or “gotten” by others. Communication is a two-way street. We have to assist others to hear

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

us when the time is best, digest our proposals and respond positively. When we don't get a definite, “Now's not a good time,” then it's also knowing how to let go an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

move on.

1. Research is the first step in persuading others. You can't even interest someone in going to see a movie with you if you don't know the name of the mo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vie, where it's playing or the time. Do your homework before you approach your invitee.

2. Timing Always check if the timing for the conversation is right and you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave their attention. Never assume you can walk in a room and start talking. Offer short friendly comments first, whether by email, phone or in-person. No one wants

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to feel disrespected by jumping into business topics without a few relationship-centered words exchanged first.

3. Clarity is the important third step in how you ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imize the opportunity and explain the idea or plan. Practice your invitation beforehand to yourself, or with someone else. Know the most important parts to be commu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

icated.

4. Encouragement creates interest or acceptance of your view and empowers others to action. It is not meant to persuade through convincing, cajoling or dom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

inating. It is not meant to cause someone to undertake an action or embrace your point of view by means of argument, reasoning or entreaty. Encouragement stimulates

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

support and inspires action.

5. Listening is a component of encouragement. Stop to hear the feedback from the person you're talking with. Reflect on their comment

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, without judgment, before any additional response. Perhaps they have an aspect to the proposal you hadn't considered. In true listening, you weigh their responses

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s much as you expect them to weigh yours. Sometimes literally repeat their comments back to them so they know they've been heard. Use comfortable body language to d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

monstrate your listening, without making them feel rushed.

6. Unattachment Of all the tools, this is your biggest power source. Have a clear intention and commitme

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nt to your idea or project, but be ready to let go, so you can change course if needed.

7. Alternation If your initial offer is declined, then you can counteroffer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If that fails, you can be prepared with a new idea in the wings. For example, you pitch a program that your prospective client isn't interested in, you then offe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an alternative program idea and get a similar “no” response. Since you've prepared ahead, you can now shift your attention to another project and possibly revisit t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e first idea at a later date.

Follow these winning strategies in persuading others and you'll notice the results will be more frequent, more rewarding and repeatable

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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