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Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't ev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

en realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle method

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s.

Subliminal Persuasion Using Inflection

It is easy to assume that a sentence like "I can't promise you that pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ice." has only one meaning. In reality, though, inflection provides much of the actual meaning. Look at the each of the s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

entences below, each with a different word emphasized, and followed by the implied meaning.

I can't promise you that pri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ce. (But maybe someone can.)

I CAN'T promise you that price. (There's no way.)

I can't PROMISE you that price. (But may

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be you'll get it.)

I can't promise YOU that price. (But I can promise someone else.)

I can't promise you THAT price. (B

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut maybe a good price.)

I can't promise you that PRICE. (But I can promise something.)

The meaning of our statements is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

determined by which words we emphasize, and it is a subtle process. If you can't promise him that price, you can tell hi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m "I can't promise you that PRICE," and he may still feel good about the situation, especially if you immediately follow

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith what you can promise him. You probably know what you want to say. Understanding the subtle and often subliminal power

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of inflection will mean you actually say it.

Subliminal Persuasion Using Their Own Words

Restate what a person

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

has said they want, and then show them how you can give them that. We all need to have some internal consistency, so we d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on't like to act against what we say. This is why, as long as you have what they need, this technique works well. For an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

example, we'll suppose you are selling a prospect a vacation.

After listening to what they want, you find something that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fits their needs, and then say, "If I remember right, you said you wanted a warm beach, under $2,000 for the week, and w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith nearby nightlife. I think we're in luck. Both of the packages we just looked at fit your criteria, so do you like Can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cun or the Bahamas better?"

It is tough for someone to say they are not interested when you just found exactly what they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

said they wanted, and reminded them of their words. They probably won't even notice that you are using their exact words

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. They'll just feel uncomfortable contradicting what they said, and find it easier to agree. That's subliminal persuasion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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