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Conflict resolution is one of the most important skills needed in the 21st Century. Think how often you need to negotiate with people, even on the weekends. For example, on Saturday I started out negotiating with my hu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sband whether or not to go for a run or a walk. We settled on a run/walk. Then we stopped into a garage sale to buy a coffee maker. We dickered a bit over the price. Later, my assistant wanted to change the day she cam

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e into work. That took some creative thinking to find a solution. In the evening, we talked with our grown son about vacationing together in November. Should he come here, should we go there? It happens constantly. Yet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, few of us learned any formal skills in this area.

Mostly we learned conflict resolution when we were young - from watching the adults in our life. They learned it from the adults in their life, and so on. If the big

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

people had good negotiation skills you lucked out, if they didn't, you get to blunder along as they did. Unless of course, you decide to learn some new skills. Some adults showed us that good negotiation means always

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

having it your way. Conquerors get what they need in life, but may be quite unpopular. Other adults showed us that others should always get their needs met first. Sacrificers are perhaps more loved, but often lose peop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le's respect. On top of that they may get a symptom of chronic resentment, such as heartburn or pain-in-the-neck. Another popular technique in Western cultures is to avoid all conflict at any cost. Evaders often notice

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that people don't trust them. It is hard to feel on stable ground with them because their rugs are very lumpy, too much swept underneath.

Good negotiation skills help you to get your needs met, AND those of the other

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

party. This is easier said than done. It requires time and creativity. If the stakes are high enough, however, it is often worth trying to find a win-win solution. As the population expands, resources dwindle. We, as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a species, now know how to destroy ourselves, and all other species of plant or animal life in a matter of minutes. The old phrase "Necessity is the Mother of Invention" comes to mind. We NEED to learn to share and get

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

along, or else. Many forms of collaborative negotiation are emerging to meet that need. The most popular is the cognitive approach. This is where the two parties talk things through. However, in practice this method

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

alone usually only provides short-term solutions. It can also be challenging for those who are unable to articulate their thoughts and feelings.

It helps to focus on the impact of other levels of communication. All

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the verbal skills in the world won't help, if people can't see past their own perspective. Non-verbal, kinesthetic influences such as facial expression, tone of voice, room set up, time of day, emotional mood, body lan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

guage, personal power, core beliefs, intention all contribute to the success or failure of a negotiation. Right-brained or gestalt approaches to conflict resolution invite in the whole person. By consciously operating

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

from deeper realms of communication, profound changes can occur in shorter periods of time. For example, my theatre troupe tried several times to negotiate a problem with another troupe over the phone and via email. Fi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nally, we sat down face-to-face in a beautiful room overlooking the ocean, with a roaring fire. Over tea we managed to sort through many issues in one sitting. The environment and the fact we could read each other's no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n-verbal signals helped us re-build trust.

Many people take the time to create the right atmosphere when spending a romantic weekend with their beloved. They get candles, music, good food, and ensure comfy surrounding

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s. Yet, when they have a touchy issue to bring up, they blurt it out while rushing through traffic. It pays off tremendously to set the right tone, time, space, and place for dealing with interpersonal issues - whether

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at home or work. When we have on-going disharmony with key people in our life, and issues don't get resolved; our energy and effectiveness are compromised. Although it may be uncomfortable at first, a thoughtful negot

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iation is always worth it. Otherwise we cannot move forward in life. As a great Evader once said "Before I criticize someone, I walk a mile in their shoes. That way, if they get angry, they're a mile away and barefoot.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Like most starving writers, when I get a chance I go to a restaurant and eat real food. Wonderful! My favorite is 'King Yuen's', a Chinese treat for the taste buds. Business men, tourists, locals of all sorts dine there. The place is always packed out. Fabulous food, good company, not too expensive and the service is excellent.

The written word is king of the marketing hill these days. Between the intangible nature of services and the intangible marketing challenge known as the Internet, having content that increases interest and drives sales is a service firm imperative. Thing is, you can have loads of articles, white papers, web pages, and email messages, but if the words in those pieces aren’t making a strong connection to your market, all that content is worthless.

Being in a quandary prevents you from moving forward in developing and marketing your business. One of the first things we need to recognize about being in a quandary is that we are, in fact, in one! There are a number of easy, simple things that you can start doing today to get yourself out of that place of being stuck.

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